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Web Analytics in digital marketing

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Fathima63
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Web Analytics in digital marketing

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  1. What is web ANALYTICS Presented By Fathima Neha Learn more through a Digital Marketing Course In Kochi.

  2. Meaning of Web Analytics Web analytics is the process of collecting, measuring, and analyzing data from a website. It helps to understand how the users arrive, and why they leave. The goal is to provide actionable insights that help site owners optimize the website for users and meet business objectives like higher traffic, conversions, or sales. If you are learning these skills through a Digital Marketing Course In Kochi, web analytics will be a core part of your training. 01

  3. Why Web Analytics Matters The software will eliminate the guesswork about what is happening on your website, showing you actual traffic data. The software can show you how users behave while on your site, allowing you to better understand what users are looking for versus ignoring. If you are having issues with high bounce rates or slow loading pages, the software will help identify those problems. The software will identify which of your marketing channels are generating revenue and which are costing you money. 02

  4. How Web Analytics Helps Businesses Identifying areas of difficulty for users will allow for fixing problems with the website very quickly. Providing information about how users interacted with our website and which pages were most successful, as well as which pages need improvement. Gaining insight into real user behaviour will allow us to improve the overall experience for our customers. Optimising the key actions of customers will ensure increased conversion and revenue. Assist in applying the best strategies they have learned from the Digital Marketing Course in Kochi. 03

  5. Tools Used in Web Analytics Google Analytics can be used to track user behaviour and performance of a site. Google Tag Manager allows for setting up tracking codes without any changes to the site's code. Hotjar provides both Heatmaps and User Recordings to aid in understanding user interaction with your site. Adobe Analytics is an advanced tracking solution for larger companies. These tools will be helpful in relation to the Digital Marketing Course in Kochi. 04

  6. Key Metrics to Watch Page views, an elementary metric in every digital marketing course in kochi, indicate the number of instances a particular page has been loaded. Bounce rate shows how many people have visited the site, only to leave immediately after viewing the first page. Session duration indicates the amount of time that people are spending on a website. Conversion rate indicates the total number of users who carried out a particular targeted action on the website. Traffic channels indicate where the visitors for a website originate from. 05

  7. Web Analytics in Digital Marketing The essence of Digital Marketing is Data, which is what every Digital Marketing Course In Kochi teaches. It is as a result of the analytics obtained from digital marketing, you know what campaigns perform well and what are ineffective (e.g. wasted money). The Analytics also shows you clearly what the costs were, how well you are performing and your ROI. These insights are then taken by marketers and used to optimize their strategies and ultimately produce better results. 06

  8. Real Use Cases Tracking which pages bring the most leads, a skill covered in a Digital Marketing Course In Kochi. Finding where users drop off so you can fix weak pages. Evaluating ad performance to understand what delivers results. Improving content strategies using real user behavior data. Applying practical methods learned through a Digital Marketing Course In Kochi. 07

  9. Conclusion Web Analytics enables businesses & individuals to have a comprehensive overview of our customers’ behaviours, how they interact with our products/services, which areas are working optimally and where necessary improvements can be made.By using factual information gleaned from web analytics, businesses no longer have to make assumptions about their customers’ behaviours and purchasing habits but instead can use the hard numbers to make informed business decisions. Analytics tools are critical for business to enhance their websites, customer experience, and conversion rates , there are many Digital Marketing Courses in Kochi that teach this skill if you’re just starting your career in marketing. 08

  10. Thank You for your attention reallygreatsite.com

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