Flytxt | Intelligent Customer Engagement

1. Company Overview SaaS Solutions: Measure, Monitor and Maximize Customer Lifetime Value

2. Flytxt: Maximizing Customer Lifetime Value CLTV maximization challenges for Subscription businesses: CLTV is a critical success metric for Subscription businesses Customers of subscription-based businesses provide 50% more value in years 2-5 than in the first year - BCG A 5% increase in retention can result in a 25% to 95% increase in profit. – Bain & Company CLV allows to quantify the value of an organization’s customer experience (CX) efforts - Forbes Large number of consumption data points Data discrepancy and partial information Many products & price points, touchpoints & interactions, external dynamics A multi-dimensional metric measured at various levels Needs continuous assessment and quick responses to billions of changing behaviors

3. Unique Proven Technology for a Complex Problem Well-trained, Privacy-Preserving AI for Customer Lifetime Value Maximization Well-trained AI with trillions of curated data points that can provide accurate and actionable intelligence to maximize CLTV Patented privacy-preserving analytics techniques that support customer privacy and collaborative multi-party data analytics Insights Decisions Optimizations CLTV AI Out-of-the-box CLTV data model and analyticsto analyze complex customer behavior data patterns Packaged cloud-ready solutions with industry-standard APIs for effortless integration into any Enterprise CX landscape

4. Sustained Value Creation across the Enterprise Measurement, monitoring, and optimization of CLTV is a must for every team in the enterprise to ensure long term returns from CX and digital transformation Campaign Management Loyalty Management Digital Sales Catalog Optimization Omni-channel Care Offer Management Productivity Management Pricing & Discounting Incentives Management Profitability Management CX Program Governance Insights Decisions Well- trained Privacy- preserving Product Bundling Optimizations Data Monetization CLTV AI New Product Design Strategic Planning

5. Option2 Flytxt – Fast growing company with global presence Dutch corporation with 200+ employees across Europe, Middle East, Africa, Asia and Latin America Solutions with CX Partners 70+ Clients 50+ Countries 700+ MN Consumers Flytxt's CLTV technology integrated into Oracle CX applications as well as available on SAP and Salesforce Marketplaces Flytxt CLTV Maximization solutions integrated with CX/DX transformation suites to drive CX and revenue uplift

6. Flytxt: Proven, Highly Scalable Technology Channels and Touchpoints Enterprise CX www Web Contact Centers Back Office CRM Martech Social Mobile Email Insights, Decisions & Optimizations Campaigns and Journeys CLTV AI for CX Omni-channel CVM • Predictive Models • Next Best Decisioning • Autonomous, Self-learning AI • Multichannel Campaign Orchestration • Real-time Contextual Marketing • CVM Best Practices CLTV Analytics Descriptive Reports, Dashboards, Exploratory Analysis Templates etc. CLTV Data Model Purchase and Consumption Behavior Patterns, Privacy-preserving Translations Enterprise IT Infrastructure Enterprise Systems Third-Party Applications Data Sources

7. Solution: AI for CX Enable accurate decisions and timely actions for driving higher RoI across CX processes CX Data Sources SaaS (Private/Public Cloud) Higher active user base & usage Optimal CX value Better agent productivity Accelerated sales & retention Customer data Billing data Product data Campaign data CX Governance Customer intelligence Product intelligence Pricing Intelligence Sales Intelligence Etc CX Value Computation Digital CX Value Assurance Digital Activation Digital Sales Accelerator NPS & QoS data Customer Care data Payment data Transaction data Etc. Journey Optimization Care Proactive Service Accelerator Sales Accelerator Retention Accelerator √ CLTV data platform √ CLTV data model √ CLTV analytics √ CLTV AI (Autonomous, Explainable) √ AI for CX integration framework Marketing Sales Accelerator Retention Accelerator Campaign Optimization Well-trained with curated domain data

8. Sample AI for CX Use cases AI FOR MARKETING AI FOR CARE Problem/Context Discovery Next Best Agent Mapping Churn Risk Alert NBO for Sales Conversions Upsell/Cross-sell NBO Segment Discovery Retention & Win-back Campaign Rating and Optimization AI FOR CX Governance AI FOR DIGITAL CX Value Measurement CX Value Influencers NBA for CX Value Assurance User Activation App Usage Booster NBO for Digital Sales 44% Higher conversions from AI-optimized campaigns 15% Higher monthly offer uptake on digital channels 85% Reduction in agent’s response time 4% Increase in sales at contact center 9% Increase in monthly active users CLTV Impact

9. Solution: Omni-channel CVM Drive marketing agility to maximize customer lifetime value across omni-channel campaigns and journeys CX Data Sources SaaS (Private/Public Cloud) Telecom Mobile Services Fixed Line Higher digital sales Personalized engagement Higher retention & loyalty Effective cross-sell programs Enterprise VAS Customer data Billing data Product data Campaign data Network data Etc. On-boarding Upsell campaign Cross-sell campaign Retention campaign Loyalty programs Etc. Mobile Financial Services Retail Banking Accounts Deposits Cards Payments Loans Remittances Investments Digital Services √ CLTV data platform √ CLTV data model √ CLTV analytics √ Multi-channel orchestration √ Real-time events and triggers Messaging Fintech Gaming Media Domain specific workflows and best practices

10. Sample Omni-channel CVM Use Cases 2 3 1 • Digital Services CVM • Telecom Services CVM • Retail Banking CVM Voice/data upsell & cross-sell Contract renewal & upgrade Retention & loyalty Real-time contextual marketing Omni-channel journeys Etc.. Digital onboarding Nurturing campaigns Digital sales Real-time contextual marketing Omni-channel journeys Etc.. Segmented pre-approvals Cross customer acquisition Retention & loyalty Life event-triggered offers Omni-channel journeys Etc.. • AI for Digital 1.6X Growth in high value post-paid base 75% Increase in mobile financial transactions 3.6% Increase in subscription for content services 2X Growth in streaming services revenue 5.5% Increase in data pack cross-sell CLTV Impact

11. Recognised by the Best 451 ALLIANCE CUSTOMER SUCCESS: ONE OF THE LEADING VENDOR OFFERING PROMISING SOLUTIONS FOR CUSTOMER SUCCESS, 2022 CUSTOMER ENGAGEMENT SYSTEMS: WORLDWIDE MARKET SHARES, 2022FLYTXT PROFILE: CUSTOMER ENGAGEMENT 2022 HFS DESIGNATED FLYTXT AS A ONEOFFICE™ HOT VENDOR (Q32022 ) FOR ITS UNIQUELY DIFFERENTIATED AI-DRIVEN SOLUTIONS NOW TECH: CUSTOMER ANALYTICS TECHNOLOGY Q1 2022 NOW TECH: CROSS CHANNEL CAMPAIGN MANAGEMENT Q1 2021 FLYTXT IS LISTED AMONG THE ‘CAMPAIGN CDP’ VENDORS WHO OFFER CAPABILITIES FROM DATA ASSEMBLY TO ANALYTICS AND CUSTOMER TREATMENTS FOR B2C ENTERPRISES, 2021. FROST & SULLIVAN RECOGNIZED FLYTXT WITH THE ‘2021 GLOBAL COMPANY OF THE YEAR AWARD’ FOR ‘AI IN TELECOM MARKETING’ DOMAIN.

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