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Digital Marketing Course Syllabus 1

Our Digital Marketing Syllabus

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Digital Marketing Course Syllabus 1

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  1. Digital Marketing Course Syllabus: Course Overview This course provides a comprehensive overview of the digital marketing landscape, covering key concepts, strategies, and tools. Students will learn how to create and execute effective digital marketing campaigns to achieve business objectives. Module 1: Introduction to Digital Marketing What is Digital Marketing? •Traditional vs. Digital Marketing •The Digital Marketing Ecosystem •Core Concepts •Customer Journey and Funnel •Key Performance Indicators (KPIs) and metrics •Building a Digital Marketing Strategy •Defining goals and target audience •Competitor analysis

  2. Module 2: Search Engine Optimization (SEO) •Introduction to SEO •How search engines work •On-page vs. Off-page SEO •Keyword Research •Finding the right keywords •Tools for keyword analysis •Technical SEO •Site structure, sitemaps, and robots.txt •Mobile optimization and site speed Module 3: Content Marketing •The Power of Content •Creating a content strategy •Content types (blogs, videos, infographics) •Content Creation & Optimization •Writing for the web •Using content to drive traffic and engagement •Content Distribution •Promoting content on different platforms •Measuring content performance

  3. Module 4: Social Media Marketing (SMM) •Social Media Fundamentals •Choosing the right platforms •Building a social media calendar •Platform-specific Strategies •Facebook, Instagram, LinkedIn, and Twitter marketing •Influencer marketing •Social Media Advertising •Creating and managing ad campaigns •Audience targeting and A/B testing Module 5: Paid Advertising (PPC) •Introduction to Pay-Per-Click (PPC) •Google Ads and Bing Ads •Campaign structure and ad types •Keyword & Bidding Strategy •Match types and negative keywords •Understanding Quality Score •Ad Copy & Landing Pages •Writing compelling ad copy •Designing high-converting landing pages

  4. Module 6: Email Marketing •Building an Email List •Lead magnets and opt-in forms •GDPR and other regulations •Creating Effective Campaigns •Types of email campaigns (promotional, transactional, nurturing) •Email design and subject lines •Automation & Analytics •Email marketing automation •Tracking open rates, click-through rates, and conversions Module 7: Web Analytics & Reporting •Google Analytics •Setting up and navigating Google Analytics •Understanding key reports and dashboards •Data Analysis •Interpreting data to improve campaigns •Creating effective reports for clients or stakeholders

  5. Module 8: Capstone Project •Putting It All Together Students will develop a comprehensive digital marketing plan for a real or hypothetical business. This project will require the application of all skills learned throughout the course. And for everything you just need a little investment of time and Rs.20,000 for 2 months. Contact: Phone:9855908009 Site:https: https://futurefinders.in/digital-marketing-courses/

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