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While it may sound ominous, the underlying concept is true: A lower ranking in Google's search results can result in a decline in business. This isn't just anecdotal evidence, but has been backed up by a 2022 study that found that the top result in a Google search receives 27.6% of all clicks. Impressively, the first three listings on Google's first page receive 55% of all clicks. The importance of ranking highly is further emphasized by the fact that only 0.63% of users venture onto the second page of results.<br>
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