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Application Delivery: The Next Big Thing

Application Delivery: The Next Big Thing. April, 2007. Four announcements on April 9, 2007: App vendors urge customers to focus on App Delivery Citrix unveils App Delivery Infrastructure strategy NEW: Citrix NetScaler 8.0 (Redefining Web App Delivery)

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Application Delivery: The Next Big Thing

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  1. Application Delivery:The Next Big Thing April, 2007

  2. Four announcements on April 9, 2007: App vendors urge customers to focus on App Delivery Citrix unveils App Delivery Infrastructure strategy NEW: Citrix NetScaler 8.0 (Redefining Web App Delivery) NEW: Citrix Desktop Server (Redefining Desktop Delivery) News Summary

  3. App Vendors Urge Customers to Focus on their Application Delivery Infrastructure

  4. Global Market Forces Driving Change User Experience Declining IT Responsiveness Declining

  5. Ensuring Application Delivery Success Optimize web apps to improve performance, security and availability Install Windows apps in datacenter and virtualize or stream to all users Users Apps Provide secure single point of access to all apps Monitor application experience from end user’s perspective Accelerate all apps over the WAN to branch office users Install Windows OS in datacenter and deliver desktops virtually to office workers

  6. Citrix Presentation Server The Best Way to Deliver Windows Apps • Debuted in early 1990s • Cut cost of Windows app by 50-70% • 60 million users today • 98% of the Fortune 500

  7. Citrix Application Delivery Infrastructure Citrix® NetScaler OptimizeWeb Applications New Citrix Presentation Server Virtualize and StreamWindows Applications Users Apps Citrix Access Gateway Enable Secure App Access Citrix EdgeSight Monitor End User Experience Citrix WANScaler Accelerate Apps to Branch Offices Citrix Desktop Server Deliver Windows Virtual Desktops New

  8. Citrix NetScaler 8.0 The Best Way to Deliver Web Apps • Brings Web 2.0 experience to enterprise • Integrates along line-of-sight to end user • Makes app-specific policy easy

  9. Web 2.0 Reshaping User Expectations of Enterprise Application Experience Web App Delivery Systems Must: Extend Delivery to the End User Include Full Bi-Directional App-User Intelligence

  10. Full Line-of-Sight Integration to End User Integrated Web App Firewall Citrix NetScaler 8.0 Integrated Performance Monitoring Integrated SSL VPN Users Apps Citrix Access Gateway Enable Secure App Access Citrix EdgeSight Monitor End User Experience Citrix WANScaler Accelerate Apps to Branch Offices

  11. Apps Users Full App-User Intelligence with AppExpert XML...SOAP...HTTP...WSDL...JSON...REST...RSS...AJAX...end-user experience... Mashup...RelTag...SOA...Application Availability...Data theft...RIA...Wiki...Enterprise 2.0 Application Traffic Network Traffic Router Switch Firewall MAC address...Source IP...Destination IP...Source port...Destination port...Ping... OSPF...RIP...BGP...ACL...DNS...Subnet...802.XX...ARP...ICMP...RTT...SYN...ACK... Keepalive...SNMP...SSH...SSL...MTBF...Latency...

  12. Apps Users XML...SOAP...HTTP...WSDL...JSON...REST...RSS...AJAX...end-user experience... Mashup...RelTag...SOA...Application Availability...Data theft...RIA...Wiki...Enterprise 2.0 AppExpert Policy Framework Router Switch Firewall MAC address...Source IP...Destination IP...Source port...Destination port...Ping... OSPF...RIP...BGP...ACL...DNS...Subnet...802.XX...ARP...ICMP...RTT...SYN...ACK... Keepalive...SNMP...SSH...SSL...MTBF...Latency...

  13. Apps Users NetScaler 8.0 Functional Modules Acceleration Availability Security GSLB Rewrite SSL VPN EdgeSight AppCache AppCompress Load Balancing SSL Acceleration Content Switching Application Security Advanced Access Control AppExpert Visual Policy Builder AppExpert Policy Framework User Flow Server Flow Application Switching Engine AppExpert Engine AppExpert APIs Application Delivery Networking Platform

  14. Citrix Desktop Server 1.0 The Best Way to Deliver Windows Desktops • Delivers desktop OS from datacenter • Makes desktop migration a snap • Saves up to 40% on desktop management • Eliminates most desktop security issues

  15. Vista Will Drive Customers to Rethink How they Get Desktops to Office Workers “Managing a typical desktop costs companies nearly $5000 per user each year.” “400 million corporate desktops will need to be refreshed over the next three years.” “Half of all corporate desktop PCs will not be able to run Windows Vista.” Source: Gartner

  16. Many Innovative New Technologies Arriving to Address Desktop Challenges

  17. Missing Element is Delivery Infrastructure Delivery Connection Optimization Flexibility Users Datacenter

  18. Introducing Citrix Desktop Server Citrix Desktop Server Users Datacenter

  19. Citrix Dynamic Desktop Initiative An industry collaboration led by Citrix to establish its industry leadership in this space and to make it easy for businesses to optimize the delivery of dynamic desktops.

  20. The Citrix Strategy Follow the users Follow the applications Users Apps

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