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????. ???????????,?????????????????? ~??JMAC. ???????. ??(Perception):???????? ???????????????(Strategy):??????????????????(Implementation):??????????(??)???????. ?? MBNQA ??. 2000??. TQM??????CPC?. ?????????????. ?????????? ????? (Values

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    1. ????????? ??:? ? ?? ??????(?)??

    2. ???? ???????????, ?? ?????? ?????????? ~??JMAC

    3. ??????? ??(Perception):???????? ????????????? ??(Strategy):????????? ??????? ??(Implementation):?????? ????(??)???????

    4. ?? MBNQA ??

    5. TQM??????CPC?

    6. ????????????? ?????????? ????? (Values & Culture, Vision & Policy, Strategic Planning) ?????????? ??? (Process Management, Quality Assurance, and Continuous Improvement)

    9. ??????? ???? 1.??????????? 2.??????? 3.???????? ???? 1.?????? ???? 1.?????

    10. ??????? ??????, ????????, ???????????, ????????????, ?????????????

    12. ??????? “?????????????????????????,?????????????,??????????????,??,?????????????,????????????????????????”

    13. ??????????? ????:????????, ???????? ????????“?????” ?????? ??????:????/????? ???????? ?????,????? ?????? ???????

    14. ???????

    15. ??????? ???????? ??????? ??????? ?????????

    16. ??????,???: ????????????,?????????????????????,??????????????,???????????????,??????????????,??????,?????????,??????????????????????????????????? ???????

    17. ?????? ????(Hoshin Planning) 1.??(Komatsu)????60????????(Flag Method),?????????(????)? 2.???????????,???????(Quota Management),??????????? 3.???????????(Target)???(Method) ??(Target):?????????? ??(Method):???????

    18. ??????? 1.???????????????? 2.????????? 3.??????????????/?? 4.???? 5.???????? 6.??????????

    20. ???? MANAGEMENT PHILOSOPHY ??? ??? ? ????

    21. ???????? ???? ???? TEAMWORK IS OUR SPIRIT, EXCELLENCE IS OUR QUEST. ?1996?4????

    22. ??????? Q : Quality ?? S : Service ?? C : Clean ?? V : Value ??

    23. ?? MISSION ??????? ? ?????

    24. ?????? ???????? WE PROVIDE TOTAL LOGISTICS SERVICE.

    25. ??????? ?????? ? ???????

    26. ??????(??) ???????????????????(89) ???????(84) ??????? ???????(????)

    28. ???? VISION ???? ????? ??? ?????

    29. ???? ??????, ?? ???????? ? ??????, ?? ?????

    30. ??????

    31. ?????? ??2005??, ??????????, ?????1000??, ????????????

    33. ???? OBJECTIVE ??? ? ???? ?? ??????

    34. ??????

    35. ???? (SWOT) ????????(S,W) ????????(O,T)

    36. ???????? ??,??,??, ????,??, ??,??,??

    37. ?? STRENGTHS ????????????????????? ????????? ?:???????????? ????

    38. ?? WEAKNESSES ????????????????????? ????????? ?:??????????? ???????????

    39. ????<Shared Value> ????<Strategy> ????<Style> ????<Structure> ????<Staff> ????<Skill> ????<System>

    41. ???????? ??,??, ??, ??,??,???, ??????, ???, ????

    42. ?? OPPORTUNITIES ??????????????;???????????????,???????????? ?????????,??????????????? ?:???

    43. ?? Threats ????????????????? ?????????? ?:???????????

    48. ??????KSF KEY SUCCESS FACTOR ??? ????? ???? ???

    49. ?? KSF(??)

    50. ???KSF(??) ?????? 1.???????????? 2.???????? 3.???????? 4.???????? ?????? 1.????????????? 2.?????????? 3.??????????? 4.???????? 5.?????? ?????? 1.??????? 2.?????????? 3.???????? 4.?????????????? ?????? 1.?????????? 2.?????????? 3.????ISO??????? 4.????TQM??????? 5.????????

    53. ???? STRATEGY ???? ????? ?????, ??????

    54. Porter???????? ????????,??????????,????????,????????,??????????? ?????????????????????,???????????,??????,????? ?????????

    55. ????????????? ?????? ?????? ?????? ??????

    56. ????????? ?????:???????? ??????????????(?? ??) ,???????????????? ???????????????,? ??? ???,???????????,???? ??,????????????????? ??????????,????????

    57. ????

    58. ?????????

    59. ????

    60. ???????????? ???? ?? ?? ?? ???? ???????????????,“?????”?????????

    61. ?????(?) ????(???…) ????(Print on Demand, POD) ??????(Articles on Demand) ????????????,??????????????? ???????,????????????????????

    62. ???(COMPAQ)????

    63. ?????,?????? ?????? ???????????? ?????????

    64. ?????? ??????????: ?????????????,??????? ,????????????????

    65. ? ? ? ? ? ? ? ???? Michael Porter (1970)??: 1.????????< Supplier Concentration>? 2.?????<Number of Buyers>? 3.?????< Switching Costs >? 4.?????< Substitute Raw Materials >? 5.??????< Threat of Forward Integration> ???????????????????

    66. ? ? ? ? ? ? ???? ??????????????: 1. ????? 2. ???????????? 3. ???????? 4. ????????? 5. ?????????? 6. ???????????

    67. ? ? ? ? ? ?

    68. ? ? ? ? ? ????

    69. ? ? / ? ? ? ?

    70. ????????

    71. ??????? ?????????,???????????: 1. ???????<Functional Similarity> 2. ??/????<Price/Performance Trend> 3. ?????<Product Identity>

    73. B.C.G. MATRIX Boston Consulting Group

    74. ??????? - ?????1/3?

    75. ??????? - ?????2/3?

    76. ??????? - ?????3/3?

    82. ??????, ????????, ????????????, ---???? ??????

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