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Digital_Marketing_Creative_Presentation

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Digital_Marketing_Creative_Presentation

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Presentation Transcript


  1. Welcome to Digital Marketing

  2. Presentation Overview  Topics covered:  • SEO  • Social Media Marketing  • PPC  • Content Marketing  • Email Marketing  • Affiliate Marketing  • Influencer Marketing  • Analytics & Metrics  • Benefits  • Challenges  • Future

  3. Digital Marketing Overview  Understanding the concept and importance of Digital Marketing in today's world.

  4. Definition of Digital Marketing  Digital Marketing involves promoting products or services using digital channels like search engines, social media, email, and websites.

  5. Importance of Digital Marketing  • Cost-effective  • Measurable results  • Global reach  • Targeted audience  • Better engagement

  6. Types of Digital Marketing  • SEO  • Social Media Marketing (SMM)  • PPC  • Content Marketing  • Email Marketing  • Affiliate Marketing

  7. Search Engine Optimization (SEO)  Optimizing content to rank higher on search engines and increase organic traffic.

  8. Social Media Marketing (SMM)  Promoting brands on platforms like Facebook, Instagram, LinkedIn, and X to build awareness and engagement.

  9. Pay-Per-Click (PPC)  Advertisers pay a fee each time their ads are clicked.

  10. Content Marketing  Creating and sharing valuable content to attract and engage audiences.

  11. Email Marketing  Sending targeted messages, offers, and updates to customers via email.

  12. Affiliate Marketing  Performance-based strategy where affiliates earn commissions by promoting products.

  13. Influencer Marketing  Collaborating with social media influencers to promote brands.

  14. Analytics and Metrics  Tracking performance using tools like Google Analytics to measure traffic and engagement.

  15. Challenges in Digital Marketing  • High competition  • Changing algorithms  • Maintaining customer trust  • Data privacy concerns

  16. Thank You  Thank you for your attention!  Stay Connected!

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