DIGITAL COMMERCE PLATFORM MARKET ANALYSIS
Digital commerce platform or also referred to as e-commerce platform is used for selling and buying of goods and services over mobile networks, internet, and commerce infrastructure. Digital commerce platform allows merchants to host and build a digital storefront related to a specific set of services or products. It involves ordering digital content for its immediate online consumption. A wide range of digital products can be sold through digital commerce platforms, which includes business to business (B2B) software namely Google G Suite and Microsoft Office 365, products developed for Salesforce.com, consumer apps, etc. Growing proliferation of new digital technologies and connected devices has increased the adoption of digital commerce platforms in the recent past.
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