What is authentic Conversational Marketing

In a nutshell, conversational marketing focuses on two-way interactions between a brand and its customers. Companies use chatbots to enhance the quality of these interactions. And while a chatbot can handle many customer service issues, some will still require a human touch. Social messaging platforms have become the preferred medium for consumers to communicate with brands. They use these platforms to ask questions, give feedback, and even compliment products. Sometimes, a customer will even bring a question into a live video.<br>

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What is authentic Conversational Marketing

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