Asia’s Rental Industry Disruptors and Innovators to Watch in 2025 (2)_compressed

1. 24 PUBLICIST VOL 03 | ISSUE 01 | 2025 www.globalpublicist24.com Rental INNOVATORS TO WATCH IN 2025 ASIA’S & INDUSTRY DISRUPTORS Anil Bhadhuria Founder and CEO ABCom Pvt Ltd TOP PICK TOP PICK Challenges and Opportunities: The Future of Asia's Rental Market Pioneers of Change: The Visionaries Reshaping Asia's Rental Market Anil Bhadhuria SHAPING THE FUTURE OF IT RENTAL THROUGH INNOVATION

4. From Editor’s Desk T technological advancements. As we step into 2025, Global Publicist 24 proudly presents the special edition, “Asia's Rental Industry Disruptors and Innovators to Watch in 2025.” This edition highlights the trailblazers reshaping the sector, from real estate to mobility solutions, setting new benchmarks in convenience, efficiency, and customer experience. he rental industry across Asia is undergoing a remarkable transformation, fueled by disruptive innovation, evolving consumer demands, and Our featured articles delve deeper into the evolving trends and challenges within the industry. “Pioneers of Change: The Visionaries Reshaping Asia's Rental Market” celebrates the leaders who are driving transformation, leveraging technology, and redefining customer expectations. Additionally, “Challenges and Opportunities: The Future of Asia's Rental Market” explores the hurdles faced by the sector, along with the immense potential for growth, innovation, and investment. As Asia's rental industry continues to evolve, businesses that embrace adaptability and forward-thinking strategies will lead the charge. Through this edition, we aim to inspire entrepreneurs, investors, and industry professionals to stay ahead of the curve in this dynamic and fast-changing landscape. At the forefront of this revolution is Anil Bhadhuria, Founder and CEO of ABCom Pvt Ltd, our esteemed cover story feature. His visionary leadership and commitment to redefining the rental landscape make him a key force driving industry progress. His journey showcases how strategic innovation can transform business models and deliver exceptional value to consumers. Global Publicist 24 remains committed to bringing you insightful narratives and thought-provoking discussions. We invite you to explore the inspiring journeys and groundbreaking innovations shaping the future of the rental industry in Asia. In our Inside Stories, we explore two dynamic companies making waves in the rental space. Strada is revolutionizing real estate rentals with a unique blend of marketing, storytelling, and digital expertise, creating an unmatched home-buying and renting experience. Meanwhile, Zoomcar, a pioneer in car rentals, is setting the stage for a mobility revolution across Asia, bringing flexibility and accessibility to modern travelers. Happy reading! Johnson T. Johnson T. Editor-in-Chief

5. From Editor’s Desk

8. Cov Story

9. Cov Story ANIL BHADHURIA SHAPING THE FUTURE OF IT RENTAL THROUGH INNOVATION 14 Contts Inside Story STRADA REDEFINING REAL ESTATE RENTALS WITH INNOVATION AND STORYTELLING 22 32 ZOOMCAR PIONEERING THE FUTURE OF CAR RENTALS IN ASIA Arc’s CHALLENGES AND OPPORTUNITIES THE FUTURE OF ASIA'S RENTAL MARKET 28 36 PIONEERS OF CHANGE THE VISIONARIES RESHAPING ASIA'S RENTAL MARKET

10. GL BAL PUBLICIST 24 EDITOR IN CHIEF JOHNSON T. MANAGING EDITOR PEREZ GONZALEZ ART AND DESIGN HEAD SAGAR J. BUSINESS DEVELOPMENT MANAGER MARTIN MOORE BUSINESS DEVELOPMENT EXECUTIVE JEFF THOMAS DIGITAL MARKETING MANAGER UTTEJ T. RESEARCH ANALYST EARL LEWIS CIRCULATION MANAGER SCOOT TAYLOR sales@globalpublicist24.com FOLLOW US Global Publicist 24 www.globalpublicist24.com www.facebook.com/GlobalPublicist24 www.twitter.com/GlobalPublicist Copyright © 2024 Global Publicist 24. All rights reserved. The materials and visuals contained within this magazine are protected and should not be reproduced or transmitted in any manner, including electronic, mechanical, photocopying, recording, or otherwise, without prior permission from Global Publicist 24. Reprint rights are exclusively retained by Global Publicist 24. www.linkedin.com/company/globalpublicist24/ www.instagram.com/globalpublicist24/

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14. Anil Bhadhuria Founder and CEO ABCom Pvt Ltd

15. C VER ST RY O O Anl SHAPING THE FUTURE OF IT RENTAL THROUGH INNOVATION BHADHURIA

16. Anil understands that success lies in anticipating the needs of tomorrow, today. He doesn't wait for the market to dictate the next move. He stays ahead of it, integrating AI-driven analytics, IoT-powered maintenance, and seamless customer experiences into a sector that was long overdue for disruption. But his story is not just about building a company. It is about building a legacy of adaptability, innovation, and resilience. From humble beginnings to securing multi-crore deals with leading corporations, Anil's journey is a testament to the power of conviction and strategic risk- taking. His ability to spot opportunities in moments of uncertainty has not only defined his career but has also positioned ABCOM as a leader in the IT rental space. So, what drives him? How did he turn a simple rental model into an industry game-changer? What valuable lessons can future entrepreneurs learn from Anil's fearless decision-making and innovative leadership? Let us dive into Anil's story and find out. T instead push industries forward. These disruptors are the architects of transformation, the minds that see opportunities where others see roadblocks. They create change. The Making of a Visionary he world doesn't change on its own. It takes bold thinkers, risk-takers, and relentless innovators – the ones who refuse to settle for “good enough” and Every great entrepreneur has a defining moment—the turning point when vision collides with opportunity. For Anil Bhadhuria, that moment didn't come from a carefully laid-out plan but from an instinctive understanding of the market's unmet needs. His career didn't begin with an empire. Instead, it started with a fundamental belief: technology should be accessible, not owned. In an era where businesses struggled with the high costs of hardware and the complexities of IT infrastructure, Anil saw a gap—a market desperate for flexibility, affordability, and innovation. Anil Bhadhuria, the Founder of ABCOM Private Limited is one such innovative leader. Anil built ABCOM on a simple yet powerful idea: technology should be flexible, accessible, and efficient. His company isn't just another IT rental provider. It is a force of innovation, reshaping how businesses and individuals interact with technology.

17. Unlike traditional technology providers who thrived on outright sales, Anil envisioned a model that prioritized scalability and cost-effectiveness. His company, ABCOM Private Limited, emerged with a clear mission: to provide high-quality IT rental solutions, eliminating the financial burden of ownership while ensuring businesses stay technologically agile. • A data-driven approach to ensure customers get the right device at the right time. By prioritizing automation, efficiency, and user-friendliness, ABCOM is eliminating the friction that is traditionally associated with IT rentals, making it easier for businesses to scale without technology becoming a bottleneck. A Journey of Risk, Resilience, and Reward However, his path was anything but conventional. Without a strong financial background at the outset, he relied on strategic thinking, adaptability, and sheer determination. He didn't just build a business; he built a movement in the IT rental industry, one that today serves enterprises across India, the Gulf, and Asian markets. Success is rarely a straight path. It is built on bold risks, hard-earned lessons, and an unshakable belief in one's vision. For Anil, this journey was no exception. Under Anil's leadership, ABCOM Private Limited has achieved remarkable growth. From its inception to its expansion across India, the Gulf, and Asian markets, the company has solidified itself as a leader in IT rentals. Some of the company's biggest milestones include: Anil's leadership philosophy is deeply rooted in transparency, customer-centricity, and operational excellence. He understands that success isn't just about offering a product—it's about providing seamless experience, integrating cutting-edge technology, and fostering trust within teams and clients alike. • Expanding into multiple cities across key regions. • Building strong partnerships with top corporate clients and startups. • Implementing AI and IoT-driven solutions for inventory and maintenance management. • Gaining recognition as one of the leading IT rental providers in the industry. • Continuously investing in technology and customer experience improvements to stay ahead of the curve. But what truly sets Anil apart is his willingness to challenge industry norms. As the IT rental landscape continues to evolve, ABCOM remains at the forefront—not by following trends, but by setting them. Anil believes that adaptability, vision, and resilience are the cornerstones of effective leadership. According to him, a strong leader must have a clear vision, strategic thinking, and the ability to make decisive yet calculated moves. These achievements weren't just the result of strategic planning—they stemmed from Anil's ability to spot opportunities and take calculated risks when others hesitated. At ABCOM, these values drive innovation, customer- centricity, and operational excellence. More than just business strategies, transparency and trust within the team remain his top priorities—an approach that fosters collaboration, growth, and long-term success. From Rejection to A Multi-Crore Deal Entrepreneurial success often comes down to one defining moment, one decision that could either break a company or take it to unimaginable heights. For Anil, that moment came when a leading bank, one that had once denied him a loan of just ₹6 lakhs, suddenly needed his company's help. The bank was faced with an urgent requirement: 500 laptops for remote work during the pandemic. Despite their strict procurement policy, which required them to purchase directly from OEMs, the bank had no choice but to look for a rental solution and ABCOM was their best option. Disrupting the Market Through Innovation Innovation is at the core of everything ABCOM does, and Anil is leading the charge. His company is disrupting the traditional IT rental model by integrating AI-driven analytics, IoT-based predictive maintenance, and a flexible pay-as-you-go structure. Unlike conventional rental providers, ABCOM offers: The catch? It was a ₹5 crore project, and Anil had only ₹1 crore in savings. Many would have hesitated. The risk was too high, the investment too daunting. But Anil saw the bigger picture. He bet everything on his company's ability to deliver, investing his entire savings to make it happen. • Real-time inventory tracking for better efficiency. • Predictive maintenance through IoT integration, reducing downtime.

18. long-term, scalable access to technology without the burden of ownership. As companies shift to remote and hybrid work environments, the demand for such models will only increase. He also sees artificial intelligence playing a key role in predictive maintenance. By leveraging data analytics and AI-driven insights, businesses can forecast maintenance needs, reducing downtime and improving efficiency. This will enable companies to not only provide hardware but also offer seamless, proactive service. Another game-changing innovation lies in blockchain-powered asset tracking. With transparency and security becoming critical in managing rental devices, blockchain technology can ensure better accountability, minimize fraud, and streamline operational efficiency. By integrating these technological advancements, startups entering the IT rental space have the potential to transform the way businesses interact The gamble paid off. The bank secured special approvals from the U.S., agreed to a one-year lock-in with ABCOM, and received their laptops on time. Today, that same bank, which once refused him a loan, remains one of ABCOM's biggest and happiest clients. with technology. Beyond technology, Anil emphasizes that startups offering value-added services such as IT support, security solutions, and end-to-end device management will gain a competitive edge. The rental industry is no longer just about providing hardware, it is about offering an ecosystem of solutions that empower businesses to operate seamlessly. Faith, Risk, and Moving Forward Reflecting on his journey, Anil believes that there are two key lessons every entrepreneur must embrace. They must have unwavering faith in their vision. Without it, doubt will consume them before challenges even arise. And to take calculated risks because Anil believes no great success comes without stepping into the unknown. “If I had overanalyzed or doubted myself, this milestone wouldn't have happened,” Anil reflects. For those hesitant to take the leap, Anil offers a simple yet profound perspective. Life, he says, is too precious to give up on an idea just because of obstacles. He draws a parallel to Vadapav in Mumbai, a humble street food that grew into a massive success simply because people loved it. Passion, he insists, is the key. Without it, success remains elusive. If someone is genuinely passionate about their dream, they must pursue it with full commitment. Anything done half- heartedly, he believes, will never yield the results one seeks. His own journey is proof of this mindset. When he started, he knew nothing about finance, yet he and his wife, who had financial expertise, built their company from the ground up. According to Anil, startups and emerging businesses have an incredible opportunity to reshape the rental industry, particularly as flexible work models continue to gain traction. He believes that moving beyond traditional rentals into subscription-based IT services will give businesses

19. Charting the Future: Anil's Five-Year Vision for ABCOM hesitate in the face of obstacles, allowing fear or doubt to cloud their potential. Success, however, does not belong to those who wait for the perfect moment—it belongs to those who take decisive action. Anil is not one to rest on past achievements. With ABCOM already making waves in the IT rental space, his vision for the next five years is nothing short of ambitious. He envisions the company expanding its footprint across India, the Gulf, and other Asian markets, solidifying its position as the leading IT rental service provider in the region. Growth, however, is not just about scale—it is about intelligent, tech-driven expansion that continues to redefine industry standards. He believes that resilience and adaptability are what separate great entrepreneurs from the rest. The market is ever-changing, and only those who are willing to pivot, learn, and innovate will stay ahead. Rigid business models crumble under disruption, but flexible, forward-thinking companies find ways to turn uncertainty into opportunity. Building a strong team, leveraging technology, and remaining open to collaboration are, in his view, essential pillars of long-term growth. At the heart of his strategy lies the integration of artificial intelligence and machine learning, aimed at further optimizing ABCOM's offerings. His goal is to make IT rentals not just a transactional service but a smart, data- driven ecosystem where businesses receive highly personalized solutions tailored to their exact needs. By leveraging AI, ABCOM will be able to anticipate customer demands, streamline inventory management, and enhance predictive maintenance, ensuring that clients always have access to cutting-edge technology without disruptions. Above all, Anil emphasizes that quality and customer satisfaction must never be compromised. A business may have the best strategy in the world, but if it fails to deliver value to its customers, it will not survive. The key to longevity lies in creating solutions that truly serve people, offering not just a product or service but a seamless, reliable experience that customers can trust. The Mindset of a Disruptor As the company grows, sustainability will also take center stage. Anil recognizes the environmental challenges posed by the rapid turnover of electronic devices, and he is committed to addressing them through initiatives focused on refurbishment and responsible recycling. By ensuring that laptops and other IT equipment are given a second life through proper refurbishment, ABCOM aims to minimize e-waste and contribute to a greener, more sustainable future. Looking back on his journey, Anil knows that success is not measured by financial milestones alone. It is measured by the impact a leader has on an industry, on the people they serve, and on their legacy. From risking everything to prove the potential of IT rentals to reshaping how businesses access technology, his story is one of courage, vision, and relentless pursuit of innovation. For Anil, the vision is clear: ABCOM will not just be a rental company, it will be an industry leader in technology accessibility, innovation, and environmental responsibility. His mission is to create a business that is scalable, future- proof, and constantly evolving to meet the needs of a digital-first world. Over the next five years, he plans to push boundaries further, ensuring that ABCOM stays ahead of market trends, adapts to technological advancements, and continues to empower businesses with flexible, cost- effective IT solutions. As ABCOM looks toward the future, Anil remains steadfast in his belief that the best way to predict the future is to create it. In an industry where adaptability is the only constant, he has proven that the power of a clear vision, decisive action, and customer-centric innovation can propel a business to extraordinary heights. For those who aspire to leave their mark on the world of business, his message is clear, “take risks, solve real problems, and never settle for the ordinary, because the future belongs to those bold enough to shape it.” Lessons in Leadership Entrepreneurship, in Anil's view, is not just about building a business. It is about embracing a journey filled with challenges, learning, and evolution. For those looking to carve their path, he offers one fundamental piece of advice: stay committed to your vision, no matter how uncertain the road ahead may seem. Too often, he observes, people

22. Rede?ning Real Estate Rentals with Innovation and Storytelling 22 | MARCH 2025 | WWW.GLOBALPUBLICIST24.COM

23. I n the ever-evolving landscape of real estate, where digital transformation is reshaping the way properties are bought, sold, and rented, Strada has emerged as a true disruptor in Dubai's rental industry. A company that seamlessly blends marketing expertise, data-driven strategies, and human connection, Strada is not just a real estate brokerage—it is a full-fledged marketing agency that revolutionizes the way homes are presented and sold. At Strada, the approach is different. Instead of merely listing homes, the company crafts compelling narratives around each property, utilizing high-quality visuals, immersive digital experiences, and innovative marketing campaigns. From stunning video presentations to personalized branding for each listing, Strada ensures that every rental property stands out in an increasingly competitive market. The Visionary Leadership Behind Strada A New Era in Real Estate Marketing The driving force behind Strada's success is its trio of visionary directors—Chae, Gary, and Gino. With over three decades of experience navigating Dubai's dynamic real estate landscape, they recognized a gap in the market: the need for a fresh, modern approach to real estate marketing. In response, they founded Strada, a company that not only facilitates transactions but also builds lasting impressions through data-driven marketing and strategic storytelling. Traditionally, real estate brokerage has been about transactions—matching buyers with sellers and landlords with tenants. However, Strada has redefined this process by infusing creativity and storytelling into every aspect of the rental experience. With a mission to make homes not only visible but truly unforgettable, the company applies cutting-edge marketing techniques to elevate property listings beyond the conventional. 23 | MARCH 2025 | WWW.GLOBALPUBLICIST24.COM

24. Since its inception in February 2022, Strada has been on a remarkable journey of expansion and success. What began as a modest operation in a 240 sq. ft office on Sheikh Zayed Road has quickly evolved into one of Dubai's most recognized names in real estate. By May 2023, the company had outgrown its initial space and moved to a state-of-the-art headquarters in the heart of Dubai Hills, a testament to its rapid growth and industry impact. personalized service to ensure that rental properties are marketed effectively and leased efficiently. Here's what sets Strada apart in the rental industry: 1. Data-Driven Digital Marketing Strada leverages advanced analytics and data insights to optimize property listings. Through strategic digital marketing campaigns, the company ensures that rental properties reach the right audience at the right time. Whether through search engine optimization (SEO), targeted social media advertising, or AI-driven market analysis, Strada maximizes visibility for every listing. A Unique Approach to Rentals Strada's philosophy revolves around offering a seamless, high-value experience to both property owners and renters. Unlike traditional agencies that focus solely on transactions, Strada prioritizes presentation, marketing, and customer experience. The company takes a holistic approach by integrating technology, creativity, and 2. Storytelling and Branding for Properties Understanding that renters are drawn to homes that 24 | MARCH 2025 | WWW.GLOBALPUBLICIST24.COM

25. resonate with them emotionally, Strada creates compelling narratives for each property. Through high-quality photography, engaging video tours, and virtual staging, the company transforms rental listings into immersive experiences that captivate potential tenants. process, Strada elevates the rental journey for tenants, making home-searching more engaging and hassle- free. • Market Transformation: By challenging traditional rental marketing methods, Strada is inspiring a shift in how properties are presented and perceived, raising the industry standard for excellence. 3. Tech-Enabled Tenant Experiences What's Next for Strada? Strada's commitment to innovation extends beyond marketing. The company utilizes cutting-edge proptech solutions to streamline the rental process, offering digital contract management, virtual property tours, and AI-powered pricing strategies. This tech-driven approach enhances efficiency while ensuring a smooth and hassle-free experience for both landlords and tenants. As Strada continues to redefine the rental industry, its future vision includes further technological advancements and expansion into new markets. The company aims to leverage AI, machine learning, and augmented reality (AR) to create even more immersive and intelligent rental experiences. Additionally, Strada is exploring opportunities to expand its innovative model beyond Dubai, bringing its unique blend of marketing expertise and real estate innovation to other key markets in Asia. 4. A Human-Centric Approach Despite its strong emphasis on technology, Strada remains deeply committed to human connection. The company's team of brokers is not only composed of digital specialists and strategists but also creative professionals who understand the emotional and financial significance of renting a home. By prioritizing transparency, trust, and personalized service, Strada builds lasting relationships with its clients. With a commitment to excellence and a passion for creativity, Strada is not just another real estate brokerage—it is a movement that is reshaping the rental landscape in Dubai and beyond. As the industry evolves, Strada's influence will continue to grow, setting new benchmarks for how rental properties are marketed, leased, and experienced. Strada's Impact on Dubai's Rental Market Conclusion Dubai's real estate market is known for its rapid evolution and high demand for rental properties. With an influx of expatriates, investors, and young professionals, the need for innovative rental solutions has never been greater. Strada has positioned itself as a key player in this dynamic ecosystem, offering unparalleled marketing strategies that set rental properties apart from the competition. Strada is more than a disruptor—it is a game-changer in the rental industry. By combining cutting-edge marketing, data-driven strategies, and a deep understanding of human connection, the company is transforming how properties are presented and leased in Dubai's dynamic market. As we look ahead to 2025, Strada stands as a beacon of innovation, leading the way for a new era in real estate rentals. Strada's influence can be seen in various aspects of Dubai's rental sector: • Higher Occupancy Rates: By implementing superior marketing tactics, Strada reduces vacancy periods for rental properties, ensuring landlords achieve maximum return on investment. • Enhanced Tenant Satisfaction: Through immersive property experiences and a streamlined leasing 25 | MARCH 2025 | WWW.GLOBALPUBLICIST24.COM

28. Challenges AND OPPORTUNITIES THE FUTURE OF ASIA'S RENTAL MARKET A preferences, and advancements in technology. As the demand for rental properties grows, so do the challenges and opportunities within the sector. This article explores the key factors influencing the future of Asia's rental market, the hurdles that businesses face, and the potential for innovation and growth in the coming years. sia's rental market is undergoing a significant transformation, shaped by rapid urbanization, shifting consumer The Growth of Asia's Rental Market The rental market across Asia has seen a surge in demand, fueled by increasing urban migration, economic growth, and evolving lifestyles. Young professionals, expatriates, and digital nomads are driving a shift from traditional homeownership to flexible rental options. Countries such as China, India, Japan, and Singapore are witnessing a rise in rental communities, co-living spaces, and short-term rentals, revolutionizing the real estate landscape. Challenges in Asia's Rental Market 1. Regulatory and Legal Barriers Governments across Asia impose varying regulations on rental agreements, tenant rights, and landlord obligations. Strict rent control policies, taxation laws, 28 | MARCH 2025 | WWW.GLOBALPUBLICIST24.COM

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30. 2. Technology-Driven Solutions and zoning restrictions can complicate property leasing for landlords and investors. In some countries, unclear property ownership laws and bureaucratic hurdles add to the complexity. PropTech (property technology) is revolutionizing the rental industry. AI-driven property management, blockchain-based contracts, and virtual property tours are streamlining transactions and enhancing transparency. Companies that embrace these innovations are likely to gain a competitive edge. 2. Affordability Issues With soaring property prices in cities like Hong Kong, Tokyo, and Mumbai, affordability remains a major concern. Many individuals struggle to find cost- effective rental accommodations that meet their needs, leading to increased demand for shared housing solutions and co-living spaces. 3. Sustainability and Smart Living Eco-friendly rental properties and smart homes are gaining traction among environmentally conscious tenants. Developers incorporating green building practices, energy-efficient designs, and sustainable materials are likely to attract more renters. 3. Supply-Demand Imbalance Despite high demand, there is often a shortage of rental properties in prime urban areas. Many investors focus on luxury segments, neglecting affordable rental housing. This imbalance creates price surges and limited options for middle-income renters. 4. Government Initiatives and Policy Reforms Several Asian governments are implementing rental- friendly policies to promote affordable housing. For instance, Singapore's public housing schemes and India's rental housing policy aim to bridge the housing gap and create more rental opportunities. 4. Technological Disruptions While technology enhances the rental experience, it also presents challenges. The rise of online rental platforms, blockchain property transactions, and AI- driven property management demand continuous adaptation. Traditional real estate firms may struggle to integrate tech solutions, leaving them at a competitive disadvantage. 5. Foreign Investment and Cross-Border Opportunities Asia's rental market presents lucrative opportunities for international investors. Countries like Thailand, Malaysia, and the Philippines offer attractive rental yields, drawing interest from foreign buyers looking to capitalize on the growing demand for rental properties. 5. Cultural Preferences and Market Fragmentation The Future Outlook Asian rental markets vary significantly by country and even within regions. Cultural attitudes toward renting versus homeownership differ, influencing market trends. For instance, in countries like China and India, homeownership is often seen as a status symbol, while in Japan and Singapore, renting is a more accepted norm. The future of Asia's rental market is poised for innovation and expansion. With increasing urbanization, shifting demographics, and technological advancements, the sector is set to evolve rapidly. Overcoming regulatory challenges, enhancing affordability, and embracing digital transformation will be key to unlocking the full potential of Asia's rental industry. Opportunities for Growth in Asia's Rental Sector 1. Rise of Co-Living and Flexible Housing Models As businesses and investors navigate the changing landscape, staying adaptable and leveraging emerging trends will be crucial. By addressing challenges and capitalizing on opportunities, Asia's rental market can continue to thrive, offering sustainable, affordable, and innovative housing solutions for the next generation of renters. Co-living spaces and serviced apartments cater to modern lifestyles, offering convenience, community, and affordability. The popularity of shared accommodations among young professionals and expatriates is driving investment in this segment. 30 | MARCH 2025 | WWW.GLOBALPUBLICIST24.COM

32. A self-drive car rental platform has revolutionized the way people access vehicles, making personal mobility more convenient, affordable, and technology-driven. By leveraging cutting-edge innovation and data analytics, Zoomcar has emerged as a leader in the rental industry, offering an unparalleled customer experience. As we look ahead to 2025, Zoomcar remains at the forefront of transforming urban transportation across Asia. s the world of mobility continues to evolve, Zoomcar has positioned itself as a disruptive force in the car rental industry. Founded in 2013, this friendly approach has made car rentals more accessible than ever before. Technology-Driven Disruption At the core of Zoomcar's success is its deep integration of technology. The platform harnesses artificial intelligence (AI), the Internet of Things (IoT), and big data analytics to enhance the rental experience. Some of the key technological innovations include: • Keyless Access: Zoomcar's proprietary mobile app allows users to locate, unlock, and start their rental vehicles without physical keys, reducing dependency on human intervention. • Real-Time Vehicle Tracking: Every Zoomcar is equipped with GPS tracking, ensuring security and providing live location updates to both customers and the company's operations team. • AI-Driven Predictive Maintenance: Using data collected from vehicles, Zoomcar proactively monitors their health, predicting potential maintenance issues before they occur. This ensures a high level of reliability for customers. • Dynamic Pricing Algorithms: Zoomcar optimizes rental pricing based on real-time demand, vehicle availability, and customer preferences, making rentals cost-effective and efficient. The Vision Behind Zoomcar Zoomcar was launched with a bold vision: to provide users with easy, on-demand access to vehicles without the burdens of ownership. In markets like India and Southeast Asia, where car ownership remains a significant investment, Zoomcar's model offers a game-changing alternative. By enabling users to rent cars by the hour, day, or week, the company caters to a diverse range of customer needs—from business professionals to tourists, from urban commuters to weekend adventurers. Unlike traditional rental companies that require extensive paperwork and long waiting times, Zoomcar has simplified the process using a seamless, app-based platform. Customers can book a car within minutes, unlock it via smartphone, and drive away without any hassle. This user- 32 | MARCH 2025 | WWW.GLOBALPUBLICIST24.COM

33. Pioneering the Future of Car Rentals in Asia By embedding smart technology into its operations, Zoomcar has created a hassle-free and efficient rental ecosystem that sets it apart from traditional players in the industry. Zoomcar is actively working with automotive manufacturers and government agencies to promote the adoption of Evs. Some key sustainability initiatives include: Expanding the Market: Peer-to-Peer Car Sharing • EV Rental Expansion: Zoomcar has begun incorporating electric cars into its fleet, providing customers with an eco-friendly alternative to conventional fuel-powered vehicles. • Carbon Footprint Reduction: By offering car-sharing services, Zoomcar helps reduce the overall number of vehicles on the road, lowering emissions and decreasing urban congestion. • Promoting Public Awareness: Zoomcar actively educates consumers on the benefits of electric mobility, encouraging the shift towards greener transport options. In 2020, Zoomcar introduced Zoomcar Host, a peer-to- peer car-sharing program that allows vehicle owners to list their cars for rent. This model, inspired by the success of platforms like Airbnb, enables private car owners to monetize their idle vehicles while providing renters with a wider selection of cars. Zoomcar Host has been a game-changer in many Asian markets where car ownership is growing but utilization remains low. By tapping into existing vehicle inventory, Zoomcar has expanded its fleet without heavy capital investment. This model also promotes sustainability by maximizing the usage of existing cars rather than adding more vehicles to the roads. Challenges and Market Adaptation While Zoomcar's journey has been filled with success, it has also encountered challenges along the way. Some of the key hurdles include: Sustainability and Green Mobility • Regulatory Compliance: The car rental and sharing industry in Asia is subject to complex legal frameworks that vary by country. Zoomcar has had to navigate differing regulations and ensure compliance in each market it operates in. Zoomcar is not just focused on convenience and profitability—it is also committed to making transportation more sustainable. The company has taken significant steps toward integrating electric vehicles (EVs) into its rental fleet. As the demand for clean energy solutions rises, 33 | MARCH 2025 | WWW.GLOBALPUBLICIST24.COM

34. solutions that reduce congestion and parking woes. The Road Ahead: What's Next for Zoomcar? As we move into 2025, Zoomcar is set to scale its operations even further. Some of the company's key future plans include: • Market Expansion: Zoomcar is looking to strengthen its presence in existing markets while expanding into new territories across Asia, including key emerging economies. • Integration of Autonomous Vehicles: With the rapid advancement of self-driving technology, Zoomcar is exploring ways to integrate autonomous vehicles into its rental ecosystem, paving the way for a futuristic mobility experience. • Enhancing AI and Automation: Zoomcar continues to refine its AI-driven predictive analytics and automation processes to improve customer experience, reduce costs, and enhance efficiency. • Stronger Partnerships: Zoomcar is actively forming strategic alliances with automobile manufacturers, ride- hailing platforms, and smart city initiatives to drive innovation and ensure long-term growth. • Fleet Management: Maintaining a large and diverse fleet requires constant monitoring and investment in vehicle upkeep. Zoomcar's AI-driven predictive maintenance system helps address this challenge but remains an ongoing focus. • Consumer Trust and Adoption: The peer-to-peer rental model is still in its nascent stage in many Asian markets. Educating both car owners and renters about the safety, reliability, and benefits of car sharing is crucial to driving adoption. Despite these challenges, Zoomcar has continuously adapted to market needs, refining its offerings and introducing new solutions to enhance customer trust and operational efficiency. Final Thought Zoomcar's journey from a startup to a dominant force in Asia's rental industry is a testament to its visionary leadership, technological innovation, and customer-centric approach. By revolutionizing the way people access and experience car rentals, Zoomcar has set new benchmarks for convenience, affordability, and sustainability. Zoomcar's Impact on Asia's Rental Industry Zoomcar's innovative approach has made a profound impact on the car rental industry in Asia. Some of the key contributions include: As the demand for flexible and smart mobility solutions continues to rise, Zoomcar remains well-positioned to lead the transformation of Asia's rental industry. With its unwavering commitment to innovation, the company is not just a disruptor—it is shaping the future of transportation, making car rentals smarter, greener, and more accessible for millions across the continent. • Democratizing Car Access: By eliminating the high costs associated with car ownership, Zoomcar has made personal mobility accessible to a broader segment of society. • Creating Economic Opportunities: Through its peer- to-peer model, Zoomcar has created new income opportunities for car owners, fostering an entrepreneurial ecosystem. • Enhancing Urban Mobility: Zoomcar has played a significant role in addressing urban transportation challenges by offering flexible, on-demand mobility 34 | MARCH 2025 | WWW.GLOBALPUBLICIST24.COM

36. Pioneers of Change The Visionaries Reshaping Asia's Rental Market 36 | MARCH 2025 | WWW.GLOBALPUBLICIST24.COM

37. T enterprises that are redefining accessibility, affordability, and convenience. In a rapidly urbanizing continent, where consumer preferences are shifting toward flexible, cost-effective solutions, a new wave of entrepreneurs and businesses is disrupting traditional rental models. From real estate to vehicle rentals and co-living spaces, these pioneers are reshaping the rental landscape, making it more efficient, customer-friendly, and future-ready. The Evolution of Asia's Rental Industry he rental industry in Asia is undergoing a revolutionary transformation, driven by innovative thinkers and technology-driven Over the past decade, Asia has witnessed an unprecedented surge in demand for rental services across various sectors. Economic growth, digital adoption, and changing consumer lifestyles have contributed to the rise of innovative rental solutions. Whether it's the real estate sector adapting to co-living trends, automobile rentals shifting toward shared mobility, or the rise of subscription-based consumer goods, the rental market in Asia is more dynamic than ever. Traditional rental models often involved cumbersome processes, high upfront costs, and long-term commitments. However, the modern consumer demands flexibility, affordability, and seamless digital experiences. 37 | MARCH 2025 | WWW.GLOBALPUBLICIST24.COM

38. 3. Vehicle Subscription and Car-Sharing Services: Platforms like Zoomcar, Drivezy, and Myles are transforming traditional car ownership by introducing subscription-based rentals, pay-per-use models, and peer-to-peer car-sharing services. In response, forward-thinking entrepreneurs are leveraging technology to streamline rental transactions, optimize user experiences, and create scalable business models. Key Trends Driving the Change 4. Sustainability in Rentals: Many rental businesses are prioritizing eco-friendly initiatives by integrating electric vehicles, sustainable building materials, and energy-efficient solutions into their operations. 1. Tech-Enabled Rental Platforms: Many startups and established businesses are integrating AI, IoT, and blockchain into their rental services. AI-driven algorithms enhance pricing efficiency, predictive maintenance, and fraud detection, while blockchain ensures secure, transparent transactions. 5. E-Commerce and Product Rentals: From high-end fashion to home appliances, rental-based e- commerce platforms like Rentomojo and Style Theory are gaining traction, providing cost-effective and sustainable alternatives to outright ownership. 2. Co-Living and Co-Working Spaces: Rising urban populations and shifting work cultures have fueled the demand for flexible living and working arrangements. Companies like Hmlet, WeLive, and Zolo have introduced co-living solutions that offer affordability, community engagement, and premium amenities without long-term lease commitments. Meet the Visionaries Reshaping Asia's Rental Market 1. Shilpa Jain - Elevating Consumer Goods Rentals with Subscription Models Shilpa Jain, the founder of a leading rental marketplace for consumer electronics and home appliances, has introduced a unique model that enables users to rent gadgets, furniture, and essential appliances with ease. Her company's innovative rental- subscription model has disrupted the conventional buy-and-own approach, allowing customers to access premium products without high upfront costs. With a focus on sustainability, Jain's brand encourages recycling and reusing, thereby reducing electronic waste and promoting a circular economy. 2. Akshay Mehra - Redefining Urban Living with Co-Living Spaces Akshay Mehra, founder of one of Asia's leading co-living brands, has tapped into the growing demand for community-driven, flexible living solutions. His company provides fully furnished rental accommodations equipped with 38 | MARCH 2025 | WWW.GLOBALPUBLICIST24.COM

39. • Smart Cities and IoT Integration: As smart cities continue to develop across Asia, IoT-enabled rental solutions will optimize urban mobility, housing, and asset utilization. smart home technology, communal areas, and an engaging social environment for young professionals and expatriates. By integrating smart leasing, seamless booking experiences, and a subscription-based rental model, Mehra has transformed co-living into an attractive alternative to traditional renting. His brand's commitment to affordability and sustainability has made it a preferred choice in major Asian cities. • Increased Investment in PropTech: More venture capital funding will flow into rental-focused PropTech startups, driving innovation in real estate leasing, co-living, and flexible workspaces. • AI and Machine Learning in Rental Services: AI- driven predictive analytics will enhance demand forecasting, pricing strategies, and customer support in rental businesses. 3. Vinay Sanghi - Driving Change in Used Car Rentals with CarTrade As the CEO of CarTrade, Vinay Sanghi has played a significant role in revolutionizing the second-hand car rental market. His platform seamlessly connects consumers with used car dealers, facilitating short- term rentals and leasing options for individuals who prefer flexibility over long-term ownership. • Expansion of Circular Economy Models: Rental platforms that promote sustainability, such as fashion rental and refurbished electronics marketplaces, will gain popularity as consumers become more environmentally conscious. • Government Policies and Regulations: As the rental economy grows, governments will introduce new regulations and policies to ensure consumer protection, fair pricing, and sustainability compliance. By incorporating AI-driven vehicle recommendations, transparent pricing models, and a wide range of rental options, CarTrade has made car rentals more accessible and reliable for millions of users across Asia. 4. Dhruv Agarwala - Transforming Real Estate Rentals with PropTech Conclusion The pioneers of change in Asia's rental market are reshaping industries with their innovative approaches, customer-first mindset, and commitment to technology- driven solutions. From car rentals to co-living, and from real estate to consumer goods, these visionaries are driving a fundamental shift in how people access products and services. Dhruv Agarwala, the CEO of PropTiger, is pioneering the shift toward digitized real estate rentals. His platform simplifies property search, lease agreements, and rental transactions, making the rental experience more transparent and efficient for both landlords and tenants. By leveraging big data analytics and virtual property tours, PropTiger has enhanced customer engagement, reduced paperwork, and eliminated intermediaries, allowing seamless online property rentals. Agarwala's emphasis on technology-driven solutions is setting new industry standards for the real estate rental sector. As we move further into 2025, Asia's rental industry will continue to evolve, offering more flexible, digital, and sustainable options for consumers. With continuous innovation and strategic advancements, these disruptors will play a crucial role in shaping the future of rentals across the continent. The coming years promise exciting developments, and these pioneers will be at the forefront, leading Asia toward a smarter, more efficient rental ecosystem. The Future of Asia's Rental Market With rapid urbanization, increasing digital penetration, and shifting consumer behaviors, the future of Asia's rental industry is poised for exponential growth. Several key factors will shape the trajectory of this market: 39 | MARCH 2025 | WWW.GLOBALPUBLICIST24.COM