Did you know? With a population of 52 million in the United States, Hispanics outnumber the population of Canada. By 2030 they could number 79 million, nearly one quarter of the U.S. population, according to census data.
It’s estimated that Hispanic marketplace is growing in numbers and regions, and so there is a need to create programs that specifically reach this community. A few brands that are aggressively marketed to this Hispanic community has been taking a giant leap and excelling in their marketing strategies.
Why Hispanic Marketing? • Growing number of audience in Hispanic community. • Increase in their purchasing power. • Geographic Expansion. • Internet Usage.
How to Conquer Hispanic Marketplace? Assess their passion points to make a strong relationship between your brand and their community. Hispanics highly influence each other and get peer recommendation from them. So it’s recommended to seek influencers and market to them. Design objectives and goals than wins Hispanic marketplace.
Mobile and Event marketing. • Build campaigns that resonates your Hispanic audience. • Develop fun ways for Hispanic customers to touch and feel your products. • Streamline social media strategies to connect with your target customers.
Looking for effective techniques to grow your business in the Hispanic market? Visit www.rebeccaagonzalez.com Call: (210) 347-9261 E-mail: Rebecca@Gonzalezgroupinc.Com