1 / 11

HOW TO DRIVE PROSPECT ENGAGEMENT WITH EINSTEIN’S AI-POWERED BEHAVIOR SCORE

Salesforce has been a pioneer in<br>many areas and leveraging AI<br>within marketing automation has<br>been a new frontier for it.

HICGlobal
Télécharger la présentation

HOW TO DRIVE PROSPECT ENGAGEMENT WITH EINSTEIN’S AI-POWERED BEHAVIOR SCORE

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. HOW TO DRIVE PROSPECT ENGAGEMENT WITH EINSTEIN’S AI-POWERED BEHAVIOR SCORE

  2. Salesforce has been a pioneer in many areas and leveraging AI within marketing automation has been a new frontier for it.

  3. What is Einstein Behavior Scoring?

  4. Pardot’s Einstein Behavior Score, an AI-powered feature, evaluates marketing engagement and identifies customer trends to indicate likeliness for purchase

  5. Identifying Buying Intent with Behavior Score:

  6. Metrics are important for understanding prospect interest and engagement.

  7. Salesforce Einstein Evaluvation

  8. Salesforce Einstein evaluates the touch point trails – the number of e-mails opened and website visits that the prospect makes.

  9. To Wrap Up

  10. In a nutshell, Einstein learns the combination of prospect engagement actions that leads to purchase. Over time, as they form patterns, it recognizes them as buying signals.

  11. To know more; please follow the appended link - http://bit.ly/32haPD7

More Related