html5-img
1 / 21

Introduction & History IKEA’s Layout Company Analysis SWOT Industry Analysis IKEA’s Competitors Cultural Perspective

Introduction & History IKEA’s Layout Company Analysis SWOT Industry Analysis IKEA’s Competitors Cultural Perspectives on IKEA France, China, US Environmental Awareness Recommendations. Swedish private company, 194 3 Parent company INGKA Holding B.V. Company culture

HarrisCezar
Télécharger la présentation

Introduction & History IKEA’s Layout Company Analysis SWOT Industry Analysis IKEA’s Competitors Cultural Perspective

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Introduction & History • IKEA’s Layout • Company Analysis • SWOT • Industry Analysis • IKEA’s Competitors • Cultural Perspectives on IKEA • France, China, US • Environmental Awareness • Recommendations

  2. Swedish private company, 1943 • Parent company • INGKA Holding B.V. • Company culture • Togetherness, Cost-consciousness, • Respect, Simplicity • Products • more than 10,000 in its range • Social responsibilities: • FSC, WWF, UNICEF Ingvar Kamprad

  3. 1943 IKEA was founded by Ingvar Kamprad • 1951 The first catalog was published • 1958 The first IKEA store opens in Sweden • 1963 IKEA arrived in Europe • 1985 IKEA arrived in USA • 1990 The first environmental policy • 1997 IKEA website & Children’s IKEA • 1998 IKEA arrived in China • 2001 IKEA rail

  4. IKEA’s Layout • Entrance upon the store • Unique Design • Display set up • Upper level “showroom” • Lower level “Marketplace and Warehouse” MOVIE TIME!!

  5. Scandinavian furniture • Compact, stylish furniture • The IKEA vision • Unique business concept

  6. Strengths • Strong brand recognition • Various operations • Established • Vertical integration • Product differentiation

  7. Weaknesses • Recalls on IKEA products • Dependency on Europe

  8. Opportunities • Online retail shopping • Expansion • Electrical market • Swedish food market

  9. Threats • Competition • Increases in steel prices

  10. Industry Analysis: “Home Furnishing” • Small urban dwellings • Future trends: - Internet vs. Stores • Global issues: - Furniture Stores take too much space - Products’ Names

  11. IKEA’s Competitors • U.S. Competitor: Euromarket Design, Crate and Barrel • France Competitor: Conforama • China Competitor: Qingdao BOFA Furniture Company Limited

  12. France China TheUnitedStates

  13. IKEA in France Begin With IKEA Commercial • IKEA: a fashion brand • A unique experience • Convenient services

  14. IKEA in China • 4 stores • Consumers • Price • Services • Materials • Competitors • B&Q • HomeDepot • Illinois

  15. IKEA in United States • 34 current IKEA locations • Adding additional 3 locations soon • Original IKEA in Philadelphia in 1985 • On Fortune 100 Best Companies to Work For VIDEO TIME!!

  16. Environmental Awareness • Charging for plastic bags • IKEA Soft Toy Campaign • IKEA and WWF Analysis of IKEA

  17. Introduce digital scanners • Global expansion • Central and South America • North Africa • South Asia • Internet shopping

  18. QUIZ Time! Analysis of IKEA

More Related