Email Marketing in Healthcare - Harvee

1. Email Marketing in Healthcare Email Marketing in Healthcare

2. AGENDA AGENDA • Importance of Email Marketing in Healthcare • 2025 Trends in Healthcare Email Marketing • Segmentation Strategies for Targeted Campaigns • Advanced Personalization Techniques • Creating Educational Content and Effective CTAs • Automated Workflows to Enhance Engagement • Leveraging AI to Optimize Email Marketing • Case Study: Harvee Healthcare Success

3. Importance of Email Importance of Email Marketing in Healthcare Marketing in Healthcare Personalized Communication Patient Education Appointment Reminders & Relationships Email marketing enables healthcare providers to send tailored messages based on patient history and preferences, making communication relevant and meaningful. Emails deliver valuable information on conditions, treatments, and preventive care, empowering patients to make informed health decisions. Automated reminders reduce no-shows and encourage follow-up visits, while personalized follow-ups build trust and long-term patient loyalty.

4. 2025 Trends in Healthcare Email Marketing 2025 Trends in Healthcare Email Marketing Hyper Hyper- -Personalization Using Personalization Using AI AI AI tools analyze patient data and behavior to deliver ultra-personalized emails, such as customized health tips and reminders specific to individual care plans. Interactive Emails Interactive Emails Emails now include features like clickable surveys, appointment booking widgets, and symptom checkers embedded within the message to boost engagement and ease of use. Omnichannel Integration Omnichannel Integration Email campaigns are integrated with SMS, social media, and app notifications to maintain consistent messaging and reach patients across multiple platforms. Stronger Data Privacy & Stronger Data Privacy & Compliance Compliance Healthcare email marketing complies with enhanced regulations like HIPAA and GDPR, ensuring patient data protection through consent-based marketing and clear opt-ins.

5. Segmentation Strategies for Targeted Campaigns Segmentation Strategies for Targeted Campaigns Segmentation is the foundation of relevance in healthcare email marketing, ensuring messages reach the right audience. • Key segmentation categories include new vs. existing patients, chronic condition status, age groups (pediatric, adult, geriatric), and specific service interests like dental or dermatology. • Use patient intake forms and CRM data to collect valuable insights for segmentation. • Leverage email marketing platforms (e.g., Mailchimp, ActiveCampaign) to organize segmented lists for targeted campaigns. • Tailor messages to each segment to increase engagement, trust, and patient loyalty. •

6. Advanced Advanced Personalization Personalization Techniques Techniques Personalization in healthcare email marketing extends far beyond addressing recipients by their names. It involves referencing past visits to remind patients of relevant care, recommending services based on their unique health records, and sending special occasion emails such as birthdays or checkup anniversaries. Integrating your email platform with Electronic Health Records (EHR) or Customer Relationship Management (CRM) systems enables dynamic content that adapts to each patient's profile, ensuring communications are both relevant and timely, ultimately fostering stronger patient relationships and improved engagement.

7. Creating Educational Content and Effective CTAs Creating Educational Content and Effective CTAs Educational Content Builds Trust Share informative blog posts and newsletters on relevant health topics. ● Explain new treatments, technologies, and common patient questions clearly. ● Use real examples, like orthopaedic clinics sharing 'Managing Knee Pain Without Surgery'. ● Maintain a content calendar to ensure consistent, valuable communication. ● Strong Subject Lines and Effective CTAs Keep subject lines concise, under 60 characters, with action verbs. ● Examples: '5 Signs You Need a Dental Checkup Today' to prompt engagement. ● Use clear, persuasive CTAs like 'Book Your Appointment Now' or 'Learn More'. ● A/B test subject lines and CTAs regularly to maximize open and click rates. ●

8. Automated Workflows to Enhance Engagement Automated Workflows to Enhance Engagement Appointment Appointment Reminders Reminders Post Post- -Visit Follow Visit Follow- -Up Up Recommended Tools Recommended Tools Welcome Series Welcome Series Send a series of automated emails to new patients introducing your practice, staff, and services to build trust and familiarity. Use platforms like HubSpot and Mailchimp for general email automation. Leverage healthcare-specific tools like Solutionreach or NexHealth for HIPAA-compliant workflows and patient-centric features. Automate timely reminders to reduce no-shows by sending notifications 1 week, 1 day, and 1 hour before appointments, including SMS and email combinations. Engage patients after visits with thank you emails, feedback surveys, and review requests to enhance satisfaction and encourage loyalty. HubSpot Mailchimp Solutionreach NexHealth Welcome email Introduction to doctors and staff Patient testimonials Practice overview Thank you email Patient feedback survey Review request on Google or Healthgrades Follow-up care tips Reminder emails SMS notifications Rescheduling options Confirmation links

9. Leveraging AI to Optimize Email Marketing Leveraging AI to Optimize Email Marketing Predicting Patient Needs Predicting Patient Needs AI analyzes patient data and behavior patterns to anticipate healthcare needs, enabling timely, relevant email content such as reminders or health tips tailored to individual conditions. Optimizing Send Times Optimizing Send Times AI identifies the best times to send emails to each patient based on their engagement history, increasing the likelihood of email opens and interactions. Writing Compelling Subject Writing Compelling Subject Lines Lines AI tools generate and test subject lines that capture attention and improve open rates by using language optimized for patient engagement. Creating Dynamic Content Creating Dynamic Content AI personalizes email content dynamically for each recipient from a single template, ensuring relevant information such as treatment updates, wellness tips, and appointment reminders.

10. Case Study: Harvee Healthcare Success Case Study: Harvee Healthcare Success Key Strategies and Results Key Strategies and Results ● Segmented patient list by last appointment date to target timely outreach. ● Sent personalized emails with subject line: “Is It Time for Your Next Cleaning?” to encourage appointments. ● Included a one-click booking button for easy scheduling and improved conversion. ● Used AI to optimize email send times for each recipient, increasing open and engagement rates. ● Achieved a 45% increase in patient rebooking and improved patient retention through this targeted approach.

11. Thank you Thank you For more details, visit u @ https://www.harveehealthcare.com/ Connect with us on FB- https://www.facebook.com/harveehealth/ Instagram – https://www.instagram.com/harveehealth/ LinkedIn - https://www.linkedin.com/company/harveehealth/ Contact us -, Tamil Nadu 641038. 090923 24222 info@harveehealthcare.com