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Since the outbreak in March 2020, much has changed in Korean supermarket, with a 30 percent surge in new digital-service consumers demonstrating how swiftly Thais have embraced digital technology to become even more e-commerce knowledgeable.
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www.hiyou.co How has Korean Supermarket managed to rise online During the COVID-19 outbreak, online grocery and FMCG purchases in Thailand increased dramatically. Although online grocery shopping isn't new in many markets, it has become mainstream among urban Thais ranging from Gen Z to Gen X in the last year, with a 74.3 percent growth in online food and personal care sales. Although shopping in-store for groceries and household goods has been a part of Thai life for years, as evidenced by the continued expansion of modern-trade stores across the country, things changed abruptly as a result of COVID-19 restrictions, with the rapid adoption of digital technology by Thais creating positive momentum for FMCG brands to gain traction despite fierce competition. As a result of the outbreak, more companies are focusing on digital marketing. Marketers understand that 'digital' is the most powerful touchpoint for engaging with customers and selling items. But this doesn't just mean changing how you publish on social media; it also means rethinking your promotions, CRM, bundles, and even your product. The beginning of online commerce in Korean Supermarket Since the outbreak in March 2020, much has changed in Korean supermarket, with a 30 percent surge in new digital-service consumers demonstrating how swiftly Thais have embraced digital technology to become even more e-commerce knowledgeable. According to research, they have evolved from occasional online grocery consumers to frequent online grocery shoppers, as evidenced by a 78 percent rise in grocery and FMCG purchases as a result of pandemic limitations. While grocery businesses' in-store operations will continue to be a part of Thai grocery shopping culture, FMCG and grocery brands must adjust to and catch up with their
www.hiyou.co digitally changing consumers as grocery e-commerce becomes more common in the future. Role of mobile apps in Thai Super market Mobile apps, particularly "already-used multi-tasking" apps like Grab and Line Man, are critical for engaging the modern generation in online grocery shopping. According to an i-dac survey performed in June of this year, · 70% of people use a grocery brand app. · 59 percent of people use a third-party delivery service. · The website of a food store is used by 39% of people. However, while mobile e-commerce apps are typically the golden spot for selling groceries and FMCG, Line OA is not one of them. When it comes to groceries and FMCG, 56 percent prefer to use a third-party delivery app, 52 percent prefer to use the supermarket brand app, and 40 percent are satisfied with the brand grocery website. Final Takeaway Because Thais are convenience-driven consumers, both grocery and Thai Super market online must provide convenience and smooth delivery to meet these customers' everyday demands as they embark on their mobile grocery e-commerce purchasing journey. Building a lasting relationship between a brand and its customers requires balancing online and offline presence. In order to facilitate the shopper journey, in-store and online data, including first-party and third-party data, can be used to personalise customer experience and advertising. At the same time, brick-and- mortar marketing cannot be overlooked, as Thais still prefer to touch and feel before making a purchase, even as a demand for a "freshly chosen" delivery service grows among the younger generation.
