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India is considered as one of the biggest gold consuming countries in the world. As per various reports, more than 50% of the world’s gold is in India.
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India is considered as one of the biggest gold consuming countries in the world. As per various reports, more than 50% of the world’s gold is in India. This is due to the craze that Indians have for gold. Even before independence there were thousands of jewellery shops in India. During those times, majority of the gold buying and selling happened through these jewellers. During the early 90’s Tanishq, the jewellery brand by Tata entered the Indian gold market. • Slowly they emerged as India’s biggest brand in gold and diamonds. Now they have hundreds of outlets across the country that sell superior quality gold and diamonds. Tanishq is a leading brand in Europe and America also. Tanishq, makes ornaments according to Indian traditional design which are considered to be the best. That is one of the major reasons of Tanishq’s increased popularity in foreign countries.
During the early stages, Tanishq was not able create a frenzy among its Indian customers. It is because the people of India were largely unaware about branded gold. Tata publicized Tanishq and made it reach people of all classes. Apart from that, the quality of Tanishq products made people attracted towards it. Now we find hundreds of Tanishq showroomsin various parts of the country. • It simply shows the acceptance of the brand amongst the Indian consumers. Indians always love to wear the latest designs of ornaments, whether it is pendants, bangles, earrings or rings. Most of the jewellery brands have a dedicated team that works hard to bring out trendy ornaments. Because of that, they are capable of introducing the latest trends in the field of ornaments. It is another major reason for popularity of branded jewellery. • The most important thing is that, gold and diamond sold by these jewellers are 100% original and gain all certifications from various authorities before being sold.
In India, Mumbai, is said to be one of the biggest gold markets. Therefore, we see many non-branded as well as branded jewellery shops in Mumbai. If you are planning to buy some gold or diamonds from Mumbai, it will be difficult to find which the best is. • If you are aware about the jewellery brands, then you can easily search on the internet about the exact location of their outlets. Though, Tanishq has many outlets within the city of Mumbai itself. • The Tanishq showroom in Mumbai is considered as one of their biggest stores in the country. The people who handle the sales department in such shops have great knowledge about the new trends in ornaments. So, if you have lesser knowledge in this area they may be of help to you.
