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HIMANSHU.PPT-SUBMISSION

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HIMANSHU.PPT-SUBMISSION

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  1. WELCOME

  2. DIGITAL MARKETING SEO HIMANSHU MAURYA SPECILIST HIMANSHU MAURYA

  3. Introduction to Digital Marketing Master the essentials of SEO, SEM, SMO, SMM and online promotion techniques to build your digital marketing foundation.

  4. THE BASICS What is Digital Marketing? Digital marketing is the art and science of promoting products, services, or brands using the internet and digital channels. It's how businesses connect with customers online through various platforms and strategies. Common Digital Channels • Search engines like Google and Bing • Social media platforms (Facebook, Instagram, LinkedIn) • Websites and blogs Unlike traditional marketing, digital marketing allows precise targeting, real-time results tracking, and direct engagement with your audience wherever they are. • Email campaigns • Mobile applications

  5. SEO Search Engine Optimisation (SEO) SEO is the practice of improving your website's visibility in organic (non-paid) search engine results. When someone searches for topics related to your business, proper SEO helps your site appear higher in the results, driving more traffic naturally. On-Page SEO Optimising individual web pages with quality content, proper keywords, meta descriptions, headings, and internal links to rank higher and earn relevant traffic. Off-Page SEO Building your site's reputation and authority through backlinks from other websites, social signals, and online mentions that boost credibility.

  6. SEM Search Engine Marketing (SEM) SEM involves paid advertising on search engines to increase visibility. When you search on Google, the top results marked "Ad" are SEM in action. Businesses bid on keywords so their ads appear when users search for those terms. SEO vs SEM SEO: Free, long-term, builds over time SEM: Paid, immediate results, stops when budget ends Google Ads in Action Pay-per-click (PPC) campaigns allow you to set budgets, target specific audiences, and only pay when someone clicks your advert. Results are immediate, unlike organic SEO which takes time to build.

  7. Social Media: SMO & SMM Social media offers two powerful approaches to reach your audience: organic optimisation and paid advertising. Both are essential for a well-rounded digital strategy. SMO: Social Media Optimisation SMM: Social Media Marketing Growing your social presence organically through engaging content, consistent posting, community interaction, and profile optimisation. It's about building authentic relationships without spending on adverts. Paid advertising campaigns on social platforms to reach targeted audiences quickly. Boost posts, run sponsored adverts, and promote content to achieve specific business objectives with measurable ROI. • Regular, valuable content • Facebook & Instagram Ads • Hashtag strategies • YouTube promotions • Community engagement • LinkedIn campaigns

  8. OFF-PAGE TECHNIQUES Essential Off-Page SEO Methods Off-page SEO builds your website's authority and reputation across the internet through various submission and linking strategies. These techniques help search engines understand your site's credibility. 01 02 03 Directory Submission Blog Submission Classified Submission Listing your website in online directories (like Yellow Pages online) to gain backlinks and increase visibility. Choose reputable, relevant directories for best results. Publishing articles on external blogging platforms with links back to your site. Shares expertise whilst building quality backlinks and driving referral traffic. Posting adverts on classified sites (like Gumtree or Craigslist) to promote products or services whilst creating backlinks to improve search rankings.

  9. Social Bookmarking & Meta Tags Social Bookmarking Meta Tags Hidden HTML elements that tell search engines what your page is about. They don't appear on the page but are crucial for SEO. Title Tag The clickable headline in search results (50-60 characters). Make it compelling and keyword-rich. Meta Description The summary text below the title (150-160 characters). Persuades users to click through to your site. Saving and sharing web pages on social bookmarking sites (like Pinterest, Reddit, or Mix) to increase visibility, drive traffic, and create valuable backlinks. Users discover and share your content across their networks.

  10. ANALYTICS Essential Google Tools for Success Google provides powerful free tools to understand your website's performance and visitor behaviour. These insights help you make data-driven decisions to improve your digital marketing. Google Search Console Google Analytics Previously called Webmaster Tools, this platform shows how Google sees your site. Monitor indexing status, fix technical issues, submit sitemaps, and see which search queries bring visitors to your pages. Track everything about your website visitors: how many people visit, where they come from, what pages they view, how long they stay, and what actions they take. Essential for measuring marketing success.

  11. Why Digital Marketing Matters 5B+ £££ 24/7 Internet Users Cost-Effective Always Available Over 5 billion people worldwide are online, making digital marketing essential for reaching modern consumers. Digital marketing costs significantly less than traditional advertising whilst offering better targeting and measurable results. Your digital presence works round the clock, reaching potential customers even whilst you sleep. Digital marketing isn't just a career path—it's the future of how businesses connect with people. Whether you're interested in creative content, data analysis, or strategic planning, there's a place for you in this rapidly growing field.

  12. Your Digital Marketing Journey Starts Here Master the Basics Apply the Tools Keep Learning SEO, SEM, SMO, and SMM form your foundation Use Google Analytics and Search Console to measure success Digital marketing evolves constantly—stay curious and adaptable Remember: every expert started as a beginner. With practice, patience, and the fundamentals covered today, you're well-equipped to build a successful career in digital marketing. The digital world is waiting for your creativity!

  13. Thanking you Website https://www.computerinstitutedelhi.com/ Contact us 9313044014

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