1 / 1

Get Your Brand Memorable With Unboxing an Experience

A process that places the customer at the center, focusing on how they will interact with the product once it is delivered. This covers how the packaging design box will look, how the product will be presented with it. https://emediacreative.com.au/unboxing-an-experience/ This infographic has no affiliation with this website.

IdeasAustralia
Télécharger la présentation

Get Your Brand Memorable With Unboxing an Experience

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. UNBOXING AN EXPERIENCE Inadigitalrealm, wearebeginningtoseeagradualdecline ofin-storetouchpointsasbusinessesswitchfocustoe- commerceandtheonlineexperience. Billionsofproductsarepurchaseddaily, packagedupinboxesand shippedtocustomersworldwide. Thetruthforthemajorityof businessesisthatthereislittlethoughtgiventotheoffline experienceoncethetransactionhasbeenmade. Shippingusually involvesthestandardcardboardbox, sealedwithsomecleartape, slappedwithanaddressstickerandsentonit’swaytothecustomer. Thisseeminglyinsignificantprocessisactuallyoneofthemostunder- utilisedopportunitiesthatcanenhanceacustomerexperience. 1 2 TRUNK CLUB UNBOXING DOLLAR SHAVE CLUB  TrunkClub  usescustombrandedboxes, makingtheirproductsinstantlyrecognisable upondelivery. Opentheseupandtheir productsarewrappedandarrangedsowell thatitinstantlymakesthecustomerfeellike theyhavepulledapresentfromahigh-end storeshelf.  Anotherbrandsuccessfullytappingintothe ideaisDollarShaveClub. Whilsttheseboxes don’tlookuniquefromtheoutside, once opened, productsareperfectlyencasedand readytoshine. Clevermessagingisrighton brandandguaranteedtocauseachuckle.  3 4 HOGWARTS RUNNING CLUB APPLE TheHogwartsRunningClubisanon-profit fan-basedrunningclubthathas incorporatedasubtlemessageforfans “Dobbyhasheardofyourgreatness!”- a simplewaytobringasmileandencourage socialsharing. Appleisamasterinthepackagingexperience, fitwithateamdevotedtoopeninghundredsof boxes. AsApple’sseniorvicepresident, Jonathan Ive, ofindustrialdesignexplains “Youdesigna ritualofunpackingtomaketheproductfeel special. Packagingcanbetheatre, itcancreate astory.” 

More Related