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Modern PR in e-edition, integrated customer service

84% of shopping decisions among respondents are influenced by opinions found online. See more statistics in the presentation and on the website http://www.ideoagency.com/

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Modern PR in e-edition, integrated customer service

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  1. Modern PR in e-edition, integrated customer service Wojciech Szymański

  2. The Internet is one of the primary sources of information about services, products or brands. Peter De Vries and Ad Pruyn have investigated whether the facts that a product has been evaluated by consumers affects the purchase at online stores. It turned out that the sale of recommended products is higher up to 20%.

  3. FINDABILITY ZMOT SERM

  4. Zero Moment of Truth - the marketing concept developed by Google saying that buying decisions take place at the online review stage.

  5. Second Moment of Truth – purchasing a product and experiencing it at home First Moment of Truth – first contact with the product (e.g. on the shop shelf) Stimulus (e.g. TV commercial) Purchase process – traditional model

  6. Stimulus First Moment of Truth Second Moment of Truth SMOT becomes ZMOT the next purchase Purchase process – a new model

  7. 70% of Americans declare that they look at opinions about products before making a purchase. 79% of consumers claim that they use smartphones to help themselves with their purchases. 83% of mothers claim that after viewing a TV commercial, they look at opinions about a product online.

  8. What does influence your decision when you consider buying a product?

  9. 84% of shopping decisions among respondents are influenced by opinions found online 54% of respondents browses different e-shops and reviews before buying online. 62% of Internet users try buying a product online before buying in a traditional shop.

  10. FINDABILITY ZMOT SERM

  11. SERM (Search Engine Reputation Management)

  12. NATURAL RESULTS BOXES GOOGLE MAPS IMAGE RESULTS ADVERTISING RESULTS FROM GOOGLE NEWS VIDEO RESULTS GOOGLE SUGGESTS PRODUCT ADS SERM – one can appear on Google up to 8 times

  13. 7 1 2 3 4 5 6

  14. FINDABILITY ZMOT SERM

  15. Findability - the ability to find the desired information, product or service at any time.

  16. Findability - the ability to find anyone or anything from anywhere at anytime.

  17. www.tworzydlo.pl www.dtworzydlo.blip.pl/ www.goldenline.pl/dariusz-tworzydlo www.ibuk.pl/fiszka/369/public-relations.html www.newsline.pl/blogi/dariusztworzydlo/ https://ksiegarnia.wsiz.pl/index.php?page... www.youtube.com/watch?v=oIN_bH9zrLc www.proto.pl/informacje/info?itemId=84968 media.epr.pl/dr-dariusz-tworzydlo-wylicza-uczeln... lubimyczytac.pl/autor/1620/dariusz-tworzydlo pl.wikipedia.org/wiki/Dariusz_Tworzydło prpro.com.pl/wykladowcy/dr-dariusz-tworzydlo/ pl.linkedin.com/pub/dariusz-tworzydło/4/4a3/a23 www.podkarpackie.org.pl/tagi/tag,60,dariusz-tworzydlo.html prpro.com.pl/2012/01/dr-dariusz-tworzydlo-wykladowca-iv-zjazdu/ www.nowiny24.pl/apps/pbcs.dll/article?AID=/20101223/... www.kto-kogo.pl/Dariusz_Tworzydło podyplomowepr.pl/index.php/component/content/article/48 dariusz-tworzydło.weltbild.pl www.pressmedia.com.pl/ls/index.php?option=com... www.kurier365.pl/.../6893-3-pytania-do-dariusza-tworzydły.html www.dziennikarstwo.uni.wroc.pl/pracownicy,dariusz_tworzydlo.html www.szkolenia.pot.ecorys.pl/index.php/.../18-dr-dariusz-tworzydlo www.urlcatalog.net/pl/strona/.../dariusz-tworzydlo-public-relations.ht... adaetykipr.pl/download.php?id=56 pl-pl.facebook.com/people/Dariusz-Tworzydło/100002260062639 www.szkoleniapr.com/nasi-eksperci/dr-dariusz-tworzydlo/ https://ksiegarnia.wsiz.pl/index.php?page... www.mamstartup.pl/tag/6688/dr-dariusz-tworzydlo www.finanse.w-pigulce.pl/dr_dariusz_tworzydlo.../wpis13.html wsiz.rzeszow.pl/kadra/dtworzydlo www.exacto.pl/o-firmie/ antyweb.pl/barometr-komunikacji-czyli-jak-firma-pr-ze-startupem-pr… www.wirtualnemedia.pl/tags/Dariusz%20Tworzydło We will see an example how many times you can be on the net

  18. WORD OF MOUTH MARKETING USABILITY WEBSITE CONVERSIONS

  19. How do I see modern e-PR? It involves being wherever our potential customers are!

  20. Where are our potential customers? They are looking for opinions online…

  21. 11 steps of PR - online edition CASE STUDY: Congress of Professionals www.kongresprofesjonalistow.pl

  22. 1. Be in TOP 3 of search results for the most important keywords

  23. 2. Make sure all pages in TOP 10 results for branding keywords are positive.

  24. 3. Make sure your business has profiles on social networking sites

  25. 4. Communicate through Social Media

  26. 5. Let them talk about you

  27. 6. Make sure you have plenty of information about your business online: publish your content and try to appear on other websites as well.

  28. 7. Upload your content on websites where you can "share" something

  29. 8. Take care of you credibility

  30. 9. Get lots of referral links to your website

  31. 10. By following these previous steps, this one will be done by itself: Google autocomplete

  32. 11. You will automatically find yourself in Google Suggest

  33. Thank you for your attention! Wojciech Szymański ws@ideo.pl www.ideoagency.com

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