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Real Estate on the Internet

According to results of the survey "Plans and decisions of Internet users in the process of buying an apartment", 43% of the respondents bought or planned to buy an apartment from the developer. To learn more, please visit http://www.ideoagency.com/

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Real Estate on the Internet

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  1. Wojciech Szymański Real Estate on the Internet Brand Reputation Management in Search Engines as well as Promotion in Internet Search for Real Estate Offices

  2. Brand Reputation Management in Search Engines Prosumer = professional consumer Prosumer is more than a consumer. It is a person who has extensive knowledge of the products and services of a favorite brand and shares this knowledge with others. Prosumer is an active consumer who is not just a passive recipient of advertising materials www.ideo.pl

  3. Brand Reputation Management in Search Engines Prosumer = professional consumer The consumer of the 21st century is a daring consumer, conscious of oneself and one’s needs, demanding and curious. www.ideo.pl

  4. Real Estate on the Internet Real Estate on the Internet The results of the IAB AdEx survey conducted for IAB Polska by PwC show that in 2010 the real estate industry generated advertising expenses, a 60% increase compared to 2009. 6% of Internet This industry occupies the 3rd place among the so-called durable goods expenses. in terms of Internet www.ideo.pl

  5. Brand Reputation Management in Search Engines How do customers behave online? 57% of Internet users surveyed left online reviews about products. Each of them did so in a place accessible to many consumers (auction sites, online forums, shopping sites) 78% of Internet users surveyed found information about a product online www.ideo.pl

  6. Brand Reputation Management in Search Engines How do customers behave online? Users aged 25 - 34 are most likely to look for information about products, services online businesses, and According to a survey conducted by Gemius, as many as 76% of respondents reported the Internet as a source of information about real estate listings. www.ideo.pl

  7. Brand Reputation Management in Search Engines How do customers behave online? According to results of the survey "Plans and decisions of Internet users in the process of buying an apartment", 43% of the respondents bought or planned to buy an apartment from the developer. The most important criteria when selecting a developer company are: 94% reliability, 93% promptness and 90% warranty details www.ideo.pl

  8. Brand Reputation Management in Search Engines How do customers behave online? www.ideo.pl

  9. Brand Reputation Management in Search Engines How do customers behave online? www.ideo.pl

  10. Brand Reputation Management in Search Engines How do customers behave online? www.ideo.pl

  11. Brand Reputation Management in Search Engines Statistics All it takes is 10 positive reviews to validate your business or product and confirm the high quality. 3 negative reviews will be enough to change this quality. www.ideo.pl

  12. Brand Reputation Management in Search Engines Internet users looking for feedback … www.ideo.pl

  13. Brand Reputation Management in Search Engines Internet users looking for feedback … www.ideo.pl

  14. Brand Reputation Management in Search Engines Internet users looking for feedback … www.ideo.pl

  15. Brand Reputation Management in Search Engines … and what do they find? www.ideo.pl

  16. Brand Reputation Management in Search Engines … and what do they find? www.ideo.pl

  17. Brand Reputation Management in Search Engines … and what they find? www.ideo.pl

  18. Brand Reputation Management in Search Engines … and what they find? www.ideo.pl

  19. Real Estate on the Internet SERM – Search Engine Reputation Management In the age of prosumers – that is professional consumers who do not believe in marketing messages and seek their own sources of information. Search engine is one of the most important and most popular ones. It is worth to take a look at your search engine reputation. www.ideo.pl

  20. Brand Reputation Management in Search Engines SERM – Search Engine Reputation Management Includes two activities: striving to remove websites with negative information from the top ten links placing on a higher position positive information about the company or a person. www.ideo.pl

  21. Brand Reputation Management in Search Engines Phrases with the highest PR meaning Company name – e.g. ”Maxon” Company name + „feedback” e.g. „maxon feedback” Company name + „real estate” + „feedback” e.g. „maxon real estate feedback” www.ideo.pl

  22. Brand Reputation Management in Search Engines Strategy of action The SERM strategy requires action and strategy planning. They can’t be random and single actions. www.ideo.pl

  23. Brand Reputation Management in Search Engines Strategy of action 1. Own websites, for example: firma-opinie.pl, firma.pl, and thematic websites. 2. Online forums - take care of positive information, including word of mouth marketing 3. Social networks: e.g kafeteria.pl 4. Business cards in professional portals e.g. goldenline.pl www.ideo.pl

  24. Brand Reputation Management in Search Engines Maxon Real Estate Case study Search Ads for the word "real estate warsaw": www.ideo.pl

  25. Brand Reputation Management in Search Engines Maxon Real Estate Case study Search Ads for the word "real estate warsaw": www.ideo.pl

  26. Brand Reputation Management in Search Engines Maxon Real Estate Case study Search Ads and 1st place in search results for "maxon warszawa feedback": www.ideo.pl

  27. Brand Reputation Management in Search Engines Maxon Real Estate Case study Sponsored Boxes and 1st place in search results for "maxon real estate warszawa": www.ideo.pl

  28. Brand Reputation Management in Search Engines Maxon Real Estate Case study Information about the certificates on the site: www.ideo.pl

  29. Brand Reputation Management in Search Engines Maxon Real Estate Case study Unfortunately the neglected online forum showing for the words "maxon warszawa feedback": www.ideo.pl

  30. Brand Reputation Management in Search Engines Maxon Real Estate Case study Another search engine result for words "maxon warszawa feedback": Here, there is no reply to the question on an online forum www.ideo.pl

  31. Brand Reputation Management in Search Engines Maxon Real Estate Case study There are no reviews on the portals related to the industry: www.ideo.pl

  32. Brand Reputation Management in Search Engines Maxon Real Estate Case study The worst are the negative comments: www.ideo.pl

  33. Brand Reputation Management in Search Engines Monitoring Google has a great free tool - Google Alerts The user receives email messages about new websites that include defined keywords. www.ideo.pl

  34. Brand Reputation Management in Search Engines www.ideo.pl

  35. Brand Reputation Management in Search Engines www.ideo.pl

  36. Brand Reputation Management in Search Engines Prevention is better than cure Every business can be in trouble . Not only customers can write reviews, but also the competition. www.ideo.pl

  37. Brand Reputation Management in Search Engines Hörmann – quality and duplication Case study http://moonopol.pl/hormann-jakos-i-bublowacenie/ www.ideo.pl

  38. Brand Reputation Management in Search Engines Hörmann – quality and duplication Case study www.ideo.pl

  39. Brand Reputation Management in Search Engines Hörmann – quality and duplication Case study www.ideo.pl

  40. Brand Reputation Management in Search Engines Hörmann – quality and duplication Case study www.ideo.pl

  41. Brand Reputation Management in Search Engines Hörmann – quality and duplication Case study 2,000 unique visitors have already read blogger's feedback In the first 3 days the entry was read by more than 500 people Every day, 2-3 new readers arriving The average time spent on the post is 1:24:15 seconds www.ideo.pl

  42. Brand Reputation Management in Search Engines Hörmann – quality and duplication Case study Entries come from search engines, but also from online forums (eg elektroda.pl) The blogger is an anti-brand ambassador There are foreign entries using the Google translator (Hungary, Denmark, Sweden, Ukraine, Italy, France and of course Germany) www.ideo.pl

  43. SERM and SEM SEM - Search Engine Marketing www.ideo.pl

  44. SERM and SEM SEM - Search Engine Marketing www.ideo.pl

  45. SERM and SEM SEM components Search Ads Boxes Positioning 1. place an ad for a business or a website above organic results or to their right 1. place your business website at the highest position in natural results 2. you have to wait long to see the results 2. immediate effect 3. promotion takes a long time (e.g. 5 months) 3. short time of the promotion (e.g. 5 weeks) 4. Search Ads boxes can be set up quickly and you only need to know some basic promotion goals 4. positioning requires planning, rethinking, competitive analysis, a long-term plan www.ideo.pl

  46. SERM and SEM Factors influencing positioning Website address subpages addressing Meta tags, especially the title Headlines Original content Internal linking Text highlighting Frequency of keywords ALT tags Social Media www.ideo.pl

  47. SERM and SEM Website address www.ideo.pl

  48. SERM and SEM Subpages Addressing Wrong : Well : Better: www.ideo.pl

  49. SERM and SEM Headers Good: Wrong : www.ideo.pl

  50. SERM and SEM Text highlights Well : Wrong : www.ideo.pl

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