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"Coffee Machine Stories, Storytelling and Internal Communication"

Slides of my conference about Internal Communication & Transmedia Storytelling at Com Interna, May 13th, 2015. Barcelona

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"Coffee Machine Stories, Storytelling and Internal Communication"

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  1. "Coffee Machine Stories, Storytelling and Internal Communication" “Coffee machine stories”

  2. “Coffee machine stories” (storytelling and internal communication) ---- montecarlo - @Imastranger   COMINTERNA - 2015, May , 13th - “Coffee machine stories” (storytelling and internal communication) ---- montecarlo - @Imastranger   COMINTERNA - 2015, May , 13th -

  3. who am I (from where I stand)

  4. what storytelling is (and is not)

  5. tactical storytelling (shallow make-up) versus strategic storytelling (deep sense making) tactical storytelling (shallow make-up) versus strategic storytelling (deep sense making)

  6. transmedia storytelling

  7. narrative universes

  8. brand universes

  9. brand communication

  10. . history versus story

  11. . the official story

  12. . coffee machine stories

  13. . the conversation is already on-going!

  14. .

  15. . voices, influencers, points of view

  16. . coherence, honesty, contradiction

  17. . in a transmedia narrative everyone ought to have its place

  18. . pick up your coffee, let’s share some stories. which flavour do you want?

  19. . montecarlo - @Imastranger http://imastrangerheremyself.com/ http://www.quimicavisual.com/ thank you very much!

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