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Social Media Optimization presentation_IndigoIcon

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Social Media Optimization presentation_IndigoIcon

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  1. Social Media Optimization New strategies – 2017

  2. What is SMO? • Social Media Optimization is essentially using social media as a catalyst to grow your company’s online presence. Where some companies tend to just set up a Facebook Page, Twitter Profile or Vine because it’s the “cool” thing to do, SMO is about strategically creating, building and maximizing your social media plan to connect with your target audience.

  3. Why SMO? • Strengthen your brand • Generate leads • Get more visibility online • Connect with your audience • Improves Search Engine Ranking

  4. How to do Social Media Optimization • Social Networking • Micro Blogging • Video Promotions • Slide Promotions • Blogging • Photo Sharing • Group Participation, Answer and comment posting • Widget Promotions

  5. Advantages of SMO • SMO can grabs the attention of Existing and potential clients to your website • A great return on investment can be achieved with the help of SMO • Brand recognition can be achieved on the internet about your products/services, which helps your company gain attention

  6. Social Media Platforms • Reddit • Facebook • Tumblr • Twitter • YouTube • LinkedIn • Pinterest • Instagram • Google +.. To rank pages in the search engine result pages.

  7. The following are the step to keep in mind • Recognition: Build a brand reputation, its essential to built your brand from qualified source. • Engagement- Engage share & reciprocate more with your potential clients • Authority: Become a remarkable authority in your filed of expertise • Leadership: Create everything on your own, harness originality and never duplicate things • Social- be social, find and engage social able experts in your field • Media- Improve your influence by knowing your social media platforms • Optimization: Increase by improving technical aspects

  8. Summary A creative SMO is your partner in boasting your online presence and improves more traffic from additional sources. SMO improves SEO Performance, SMO refer to optimizing a website and its content in term of sharing across social media and networking sites

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