Tips to make SEO work for your website

1. Innothoughts System Pvt Ltd Tips That Make SEO Work For Your Website SEO stands for Search Engine Optimization and by many is considered as some manipulative technique that can have an impact on how websites are ranked by search engines. 1.Make your website’s structure clear, intuitive and up-to-date. The way you organize a site architecture, and its navigation is crucial for both SEO and your visitors. Search engines go through a link structure to find and index pages. If your site is structured well, all the pages and subpages will be easily found and indexed by search engine crawlers. Also, an intuitive navigation will work for your visitors as it will help them find what they came for in the least amount of time possible. 2.Include one primary keyword in a page URL. The web pages in your domain may be optimized for many different keywords. It is said that the best way is to focus only on one keyword phrase and to include it directly in the URL address. 3.Keep a URL address brief, descriptive and relevant. A visitor should be able to tell at a glance what a particular website is all about. If you choose to edit a URL address yourself, you’ll not only work in favour of the keyword optimization, but you’ll also make it easier for a user to understand what he or she can find on a particular website. This way you will make a searcher’s life a bit easier. 1

2. Innothoughts System Pvt Ltd 4.Create a sweet title-tag for every single page of your website. A title tag describes what your domain is all about. This is one short sentence in which you describe your online space. It will appear in several places, such as the SERPs, social media, external pages, and in browsers. 5. Use meta-description to present your brand better. A Meta description is a short paragraph which is displayed under a title tag on the SERP. A meta-description gives you the opportunity to introduce your brand before a searcher pays a visit to your site and actually sees the products that you offer. The optimal length of a meta- description is between 150-160 characters. 6.Don’t forget to use ALT attributes for all of the images. Search engines don’t read images, they read the ALT text instead. You should use an ALT attribute to help engine crawlers better understand the meaning of an image and what it represents. Of course, it’s good to use keyword phrases you target to describe the images on the webpage itself. Also, it is good to place keywords in the text that surrounds the images and make it bolded. This way engine crawlers will know that this part of a post is particularly important for readers. 7.Place your keywords in headlines, subheadings and anchor texts. Not every spot on your website will give your keyword phrases the same exposure and SEO power. In a content’s structure the best places to put your keywords are headlines, subheadings, bolded sections within a text and anchor texts. 2

3. Innothoughts System Pvt Ltd 8.Put keywords naturally throughout your on-page content. They should fit into the context. If you over do it and stuff your content with too many keyword phrases, you will make your web page look spammy and unattractive both for users and engine crawlers. Keyword stuffing will result in a negative user experience and most certainly will harm your site’s rankings. 9.Publish only high quality, fresh and keyword rich content. One of the most important SEO factors nowadays is a website’s content. If you provide useful and actionable information for users, search engines will rank your website higher in SERPs. To get the best optimization results, you should also update your content as often as it is possible. This way you’ll keep your website fresh and your audience interested. 10.Make sure your content is unique and valuable. To make a website stand out in the depth of the internet is the hardest job for everyone who runs an online business. There’s no magic recipe that can be applied and give sustainable results. However, search engines tend to reward those websites that bring a real value to their users.A site that has information that unique and valuable will gain more exposure in the SERPs. Search engines rank higher those websites which try to make a difference and provide real value for people. 3