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What is Branding?

The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. An effective brand strategy gives you a major edge in increasingly competitive markets. For more details visit us at http://www.innothoughts.com/branding-company.html or contact 8888988882.

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What is Branding?

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  1. Innothoughts System Pvt Ltd What is Branding? The process involved in creating a unique name and image for a product in the consumers mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers. An effective brand strategy gives you a major edge in increasingly competitive markets. But exactly branding means Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be. The foundation of your brand is your logo. Your website, packaging and promotional materials--all of which should integrate your logo-- communicate your brand. 1

  2. Innothoughts System Pvt Ltd What Should a Brand Do? Branding is not only about getting your target market to select you over the competition but about getting your prospects to see you as the sole provider of a solution to their problem or need. The objectives that a good brand will achieve include: Clearly, delivers the message Confirms your credibility Emotionally connects your target prospects with your product and or service. Motivates the buyer to buy Creates User Loyalty 2

  3. Innothoughts System Pvt Ltd Effective Brand Building Strategies to Attract Customers 1)Define Your Brand: When defining your business brand, you should create a checklist of its core strengths. Similarly, if you’re defining a personal brand, you should look at the skills and expertise that you possess especially those which stand out. 2)Differentiate and Position Your Brand To differentiate your brand, you have to create a unique advantage in the mind of consumers not merely getting attention by brand building colors or logos or other superficial elements. 3)Build and Expose your brand Building a unique and powerful personal or business brand takes time and consistency. To build your personal brand, you have to keep reinforcing your values and skills by taking up new roles and assignments that will give you more exposure. Alternatively, you can use promotional channels, blogs, forums, and social media to create a voice for your personal or business brand. Address:Mangalmurti Complex,101, 1st Floor,Hirabaug, Lokmanya Bal Gangadhar Tilak Road, Pune, Maharashtra 411002 3

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