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digital marketing(Iqra)

Digital Marketing is the promotion of products, services, or brands using digital platforms such as search engines, websites, social media, email, and mobile apps. It helps businesses connect with their target audience online, increase brand awareness, generate leads, and boost sales.

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digital marketing(Iqra)

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  1. Welcome To Digital Marketing

  2. Digital Marketing • Digital Marketing is the promotion of products, services, or brands using the internet and digital platforms such as search engines, social media, websites, email, and mobile apps.

  3. Main types of Digital marketing • 1. SEO (Search Engine Optimization) is the process of optimizing a website to rank higher on search engines like Google, so that it gets more organic (free) traffic. • 2.SEM (Search Engine Marketing)is a digital marketing strategy used to promote websites on search engines by running paid advertisements. • 3.SMO (Social Media Optimization)is the process of optimizing social media profiles and content to increase brand awareness, engagement, and website traffic. • 4.SMM (Social Media Marketing)is the use of social media platforms to promote products, services, or brands, using both organic posts and paid advertisements.

  4. WHAT IS SEO ? • SEO (Search Engine Optimization) is the practice of improving a website's visibility and ranking in unpaid (organic) search engine results (like Google) to attract more relevant traffic by creating valuable content, optimizing site structure (on-page), building authority (off-page), and ensuring technical soundness, ultimately connecting users with the answers they seek. It's a core digital marketing strategy focusing on user experience and understanding search engine algorithm.

  5. WHAT IS SEM ? • SEM generally stands for Search Engine Marketing, a digital strategy using paid ads (like Google Ads) to boost website visibility on search engines, distinct from SEO (organic ranking), though they often work together. It can also refer to Scanning Electron Microscopy, a scientific tool that uses electrons to create high-resolution images of surfaces for detailed study in research and industry. 

  6. WHAT IS SMO ? • SMO primarily stands for Social Media Optimization, a digital marketing strategy using social platforms (Facebook, Instagram, TikTok, etc.) to boost brand visibility, engagement, and website traffic, much like SEO optimizes for search engines. It involves optimizing profiles, creating shareable content, and using platform features to connect with audiences, but can also mean Senior Management Official in government/security or a Supramalleolar Orthosis (foot brace) in healthcare, depending on the context. 

  7. WHAT IS SMM? • SMM stands for Social Media Marketing, the practice of using social media platforms (like Facebook, Instagram, TikTok, LinkedIn) to promote a brand, engage with customers, build community, drive website traffic, and increase sales through creating and sharing content, running ads, and interacting with audiences. It's a key part of digital marketing, focusing on building brand awareness and fostering customer loyalty through two-way communication

  8. TYPES OF SEO 1.WHITE HAT SEO- To under the guidance of the search Engine. 2.BLACK HAT SEO- TO against the guidance of search engine is called Black Hat 3.GRAY HAT SEO- Combination of both Black hat and White hat is called Gray hat SEO.

  9. Types of Web Traffic • 1.Organic Web Trafficrefers to visitors who come to your website naturally from search engines like Google without clicking on paid ads. • 2.Inorganic Web Traffic(also called Paid Traffic) refers to visitors who come to your website through paid promotions or advertisements. • 3.Direct Web Trafficis the traffic that comes to your website without any identifiable source. • 4.Social Web Trafficrefers to visitors who come to your website from social media platforms. • 5.Referral Web Trafficrefers to visitors who come to your website by clicking a link from another website, not from search engines or paid ads. This Photo by Unknown Author is licensed under CC BY-SA

  10. Types of Submission • Directory Submission • Social Bookmarking Sumission • Classified Submission

  11. DIRECTORY SUBMISSION • Directory Submission is an off-page SEO technique where you submit your website details (such as website URL, business name, description, and category) to online web directories to get backlinks and improve online visibility.

  12. WHAT IS DA AND PA ? • 🔹 What is DA (Domain Authority)? • Domain Authority (DA) is a score developed by Moz that predicts how well a website/domain can rank on search engines. • 📊 DA Score Range: • 0 to 100 • Higher DA = Better ranking potential • 🔍 DA Depends On: • Quality & quantity of backlinks • Link profile strength • 🧠 Example: • Google.com → DA 95+ • 🔹 What is PA (Page Authority)? • Page Authority (PA) measures the ranking strength of a specific webpage, not the entire domain. • 📊 PA Score Range: • 0 to 100 • Higher PA = Stronger page ranking ability • 🔍 PA Depends On: • Page-level backlinks • Internal linking • 🧠 Example: • Homepage PA: 45

  13. SOCIAL BOOKMARKING SUBMISSION • Social bookmarking submission is the process of manually submitting website links to public, web-based platforms (like Reddit, Pinterest, Digg) to save, organize, and share content, which serves as a powerful off-page SEO technique for increasing website visibility, building backlinks, and driving organic traffic by tagging links with keywords for discoverability and community engagement. 

  14. CLASSIFIED SUBMISSION • Classified submission is an SEO marketing tactic where you post ads for your business, products, or services on third-party websites (like online classifieds) to gain visibility, backlinks, and traffic, similar to newspaper classifieds but online and often free. These submissions, which include business details and website links, boost brand awareness, generate leads, and improve search engine rankings by directing users from popular sites to your own. 

  15. BLOG CREATION SUBMISSION SUBMISSION • Blog creation submission is an SEO strategy where you write valuable blog posts and submit them to third-party websites and directories to gain backlinks, increase traffic, and build authority. It involves creating content and sharing it on high-authority platforms (like Medium, LinkedIn Articles) to expose your brand to new audiences, improve search engine rankings, and establish yourself as an expert in your niche. 

  16. THANK YOU • Branch Laxmi Nagar •  C-3/207, 1st Floor Guru Nanak Pura, Radhu Place Road, near V3S Mall, Mahraja Banquet, Laxmi Nagar, Delhi 110092 •  +91-9899172757 URL- https://www.computerinstitutedelhi.com/ IQRA

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