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2. MKT 571 Entire Course And Final Guide ABS 415 Entire Course (Ash)MKT 571 Final Exam Guide • MKT 571 Entire Course And Final Guide • ABS 415 Entire Course (Ash)MKT 571 Final Exam Guide • 1) Which of the following is most closely associated with a proactive marketing orientation? A. It involves delivering superior value. B. It is about understanding and meeting customers’ expressed needs. C. It represents the “make and sell" philosophy. D. The marketer focuses on the customers’ latent or hidden needs. MKT 571 Help Peer Educator/mkt571helpdotcom

3. MKT 571 Week 1 Assignment Marketing Environment Simulation and Summary (2 Sets) MKT 571 Week 1 DQ 1 • Complete the Marketing Environment Simulation and Summary in My Marketing Lab. • Save your results report from the simulation to your computer.Click the Assignment Files tab to submit your assignment. • What have been the major marketing trends in the last decade? • What new marketing trends do you anticipate in the next 10 years? MKT 571 Help Peer Educator/mkt571helpdotcom

4. MKT 571 Week 1 DQ 2 MKT 571 Week 1 Quiz • UOP has been the darling of Wall Street during the last few years. They offer some of the highest profit margins of any company in America today. And UOP has had a fine record of growing both revenue and profits. They are, by far, the largest private university in the Country. • MKT 571 Week 1 Quiz • 1. Which of the following is correct about marketing management? • 2. Which of the following industries is most likely to use database marketing? • 3. The Soccer World Cup is promoted aggressively to both companies and fans. This is an example of marketing a(n) • 4. How does the market demand curve change (as a function of marketing expenditure) during recession? MKT 571 Help Peer Educator/mkt571helpdotcom

5. MKT 571 Week 1 Summary MKT 571 Week 2 DQ 1 • Write a Short Summary about this week • MKT 571 Week 2 DQ 1 • This week we are reading about "branding". • Here is a recent article on the subject. • Comments please. • http://www.ksbw.com/money/21467497/detail.html MKT 571 Help Peer Educator/mkt571helpdotcom

6. MKT 571 Week 2 DQ 2 MKT 571 Week 2 Quiz • We are entering a real crowded and mature market with our CNN product. (Read class case introduction). Here is a two part DQ. • 1. When purchasing, in which state does the consumer set a minimum acceptable cutoff level for each attribute and then makes a buying decision? • 2. Which of the following would consumers associate closely with a brand? MKT 571 Help Peer Educator/mkt571helpdotcom

7. MKT 571 Week 2 Summary MKT 571 Week 3 DQ 1 • Create a product launch plan of no more than 1,050 words for 2 markets (domestic and international). • Include the following components for both markets: • MKT 571 Week 3 DQ 1 • What do you think are the most important characteristics/attributes of successful sales people? Discuss BTW Sales is part of the marketing function. MKT 571 Help Peer Educator/mkt571helpdotcom

8. MKT 571 Week 3 DQ 2 MKT 571 Week 3 Individual Assignment Segmentation and Target Market Paper • You are working at Johnson & Johnson and one of your responsibilities is to set prices for new drugs. The firm has invented a cure for Aids and is protected by patent. • Write a white paper on a company of your choice and discuss the market segmentation within that industry along with the target market for the company and the selection process for that target market MKT 571 Help Peer Educator/mkt571helpdotcom

9. MKT 571 Week 3 Learning Team Deliverable (Marketing Objective) MKT 571 Week 3 Quiz • MKT 571 Week 3 Learning Team Deliverable (Marketing Objective) • Complete the Learning Team Deliverable. • 1. Which of the following is the most closely related with organic growth of an organization? • 2. Which of the following is the level at which the product’s primary characteristics operate? MKT 571 Help Peer Educator/mkt571helpdotcom

10. MKT 571 Week 3 Summary MKT 571 Week 4 DQ 1 • Write a Short Summary about this week • Let's assume that our overall objectives for the ReCharge bar is to generate $300 million in year 1 sales and capture the #1 market share position in the U. S market. Describe your Distribution strategy to allow these lofty goals to be accomplished. MKT 571 Help Peer Educator/mkt571helpdotcom

11. MKT 571 Week 4 DQ 2 MKT 571 Week 4 Quiz • Let's assume that The Recharge Bar has been wildly successful and we have achieved all our major objectives in the U. S. market by the end of year three. • 1. Which marketing system is another channel development in which two or more companies put together resources to exploit an emerging market opportunity? MKT 571 Help Peer Educator/mkt571helpdotcom

12. MKT 571 Week 4 Summary MKT 571 Week 4 Team Assignment New Product Launch Marketing Plan, Part II • Write a Short Summary about this week • Complete a market segmentation of no more than 1,400 words for your buyers. Be sure to include the following: • Detail the target market profiles, key buying behaviors, and decision motivators for MKT 571 Help Peer Educator/mkt571helpdotcom

13. MKT 571 Week 5 DQ 1 MKT 571 Week 5 DQ 2 • Let's assume our objective for ReCharge is to deliver $300 million in first year sales and to capture the #1 market share position in the category by the end of our first full year of operation. • MKT 571 Week 5 DQ 2 • Instead you're going to get a chance to get your creative juices going and to hopefully have some fun doing it. • Each of you will demonstrate your creative approach to the ReCharge Bar by developing MKT 571 Help Peer Educator/mkt571helpdotcom

14. MKT 571 Week 5 Individual Assignment Client Pitch Presentation MKT 571 Week 5 Learning Team Deliverables (Marketing Concepts) • Select a current product with which you are familiar, and pitch a new Integrated Marketing Communication plan (IMC) to your client. • Complete the Learning Team Deliverable. MKT 571 Help Peer Educator/mkt571helpdotcom

15. MKT 571 Week 5 Quiz MKT 571 Week 5 Summary • MKT 571 Week 5 Quiz • 1. Mountain Dew is brand known for sponsorships of adventure events such as snowboarding and skateboarding competitions. What is the most likely objective of Mountain Dew’s sponsorship of these events? • Write a Short Summary about this week MKT 571 Help Peer Educator/mkt571helpdotcom

16. MKT 571 Week 6 Quiz MKT 571 Week 6 Summary • 1. Which of the following is true regarding a marketing audit? • 2. A marketing audit typically best cinducted by a(n) • Write a Short Summary about this week MKT 571 Help Peer Educator/mkt571helpdotcom

17. MKT 571 Week 6 Team Assignment Investor Pitch Presentation (New Product Launch Marketing Plan, Part III) MKT 571 Week 6 Team Assignment New Product Launch Marketing Plan, Part IIIABS 415 Entire Course (Ash) • Pitch your Learning Team's new product to the class using a Microsoft® PowerPoint® presentation of 10-15 slides. • Complete the final phase of your New Product Launch Marketing plan. Using the sample Marketing Plan in Marketing and Management (pp. 60-65), consider your product launch to date, reflect on additional learning, and refine to create a Marketing Plan for your new product. Your plan should be no more than 3,500 words. Be sure to include the following: MKT 571 Help Peer Educator/mkt571helpdotcom

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