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INTRODUCTION TO DIGITAL MARKETING

This slide has the detailed introduction of the digital marketing and advantage & disadvantage importance has been shown in this presentation

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INTRODUCTION TO DIGITAL MARKETING

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  1. INTRODUCTION TO DIGITAL MARKETING Digital marketing is one type of marketing which happens online to promote any website and social media account worldwide or promote any organization through Seo [search engine optimization} and the work of digital marketer is to promote any website on 1st page of google search engine. Some of the topics of Digital marketing is content marketing ,E-mail marketing, social-media marketing, web design, mobile marketing etc In digital marketing the growth rate of any business can be doubled within a short period of time because it analyse the audience and give the relevant result. There are two ways to promote something. paid and unpaid And the result timeing of both are different

  2. BENEFIT OF DIGITAL MARKETING • DIGITAL MARKETING HELPS TO GROW THE BUSINESS • IT IS THE MOST COST EFFECTIVE MARKETING • IT ALLOWS TO TARGET THE IDEAL BUYERS EFFECTIVELY • EASY TO MEASUREABLE FORM OF MARKETING • ALLOWS TO COMPETE WITH LARGE ORGANISATIONS • MULTIPLE STRATEGIES & CONTENT CAN BE CREATED • ALLOWS OTHER WEBSITES TO PROMOTE OUR CONTENT • COMMUNICATION ARE GREAT AT ALL STAGE OF MARKETING

  3. IMPORTANCE OF DIGITAL MARKETING • IT IS IMPORTANT TO UPGRADE MARKETING PLATFORM WITH THE GENRATION • A BUSINESS OWNER CAN’T RELAY ON TRADITIONAL MARKETING TO GROW THE BUSINESS • DIGITAL MARKETING HELP TO GROW THE BUSINESS GLOBALLY • TO GET THE THE CONSUMER FROM WORLD WIDE IT IS NECCESARY TO PROMOTE BUSNIESS ONLINE • YOU CAN ENGAGE THE AUDIENCES AT EVERY STAGE WITH DIGITAL MARKETING

  4. ADVANTAGES OF DIGITAL MARKETING • GLOBAL REACH:- TRADITIONAL MARKETING IS RESTRICTED BY THE GEOGRAPHY AND CREATING A AD CAMPEIGN INTERNATIONALLY IS HARD,EXPENSIVE AS WELL AS LABOR INTENSIVE BUT THE DIGITAL MARKETING HAPPENS ONLINE AND EVEN A SMALL BUSINESS CAN COMPETE WITH THE LARGE • LOCAL REACH:- IT GIVES LOCAL REACH TO THE OWNER OF BUSINESS TO TARGET THE AUDIENCE OF THE NEARBY IT CAN BE BENIFICIAL FOR THOSE WHOSE BUSINESS IS OFFLINE • EFFECTIVE TARGETING:- EVEN IF YOU DON’T HAVE A CLEAR IDEA ENABKES YOU TO EXTRACT DATA TO WHICH AUDIENCE WILL BE GOOD FOR YOU AND OPTIMISE THE CAMPAIGN AROUND THEM • ANALYTICS & OPTIMIZATION:- Another important advantage of digital marketing is web analytics which measures the result of digital marketing campaigns in real-time. This helps to optimize future campaigns and fix any possible mistakes quickly.

  5. DISADVANTES OF DIGITAL MARKETING • HIGH COMPETITION:- WITH THE TECHNOLOGY NUMEROUS BUSINESS WENT TO ONLINE AND THUS THE COMPETITON ON EVERY INDUSTRY BECOME HIGH SO A INDIVIDUAL HAVE TO WORK HARD TO MAKE THEIR REPUTATION GOOD • Dependability on Technology:- Digital marketing is purely based on technology, and the internet is prone to errors. There are times when the links may not work . due to this consumer switch to other brand • Time consuming:- One of the biggest disadvantages of digital marketing campaigns is their time-consuming nature. Unorganized tactics and strategies may consume a lot of time, and it becomes difficult to devote the desired time to the campaign. This will eventually lead to negative

  6. EFFECT ON MARKET • Digitalization makes the huge impact on Indian market • Due to the digitalization the audience shifted to online platform • Losses has been faced by the offline businessman • E-COMMERCE WEBSITE CAPTURED THE MOST OF INIDAN AUDIENCE • due to globallisation the the foreign companies make huge profit business in Indian market

  7. Best Digital marketer in Ahmedabad • One of the best digital marketing institute in Ahmedabad who provides digital marketing course which include SEO social marketing e-mail marketing is:- digitalpundit

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