1 / 1

seo company

Many companies want too get their website ranked on the first page of search results on all of the major search engines because the organic search results are the most heavily trafficked results on the web. Organic search results receive about 80% of all clicks stemming from search engine result pages also known as SERP’s. Since organic search results receive such a large portion of the internet’s market share it is also the most competitive form of digital marketing. Unlike A Pay Per Click campaign, where you can “buy” your placements in the search results, the organic search results must be earned through a number of different ranking factors.

Télécharger la présentation

seo company

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.


Presentation Transcript

  1. SEARCH ENGINE OPTIMIZATION In the early days of search engine marketing, SEO was much less complex. The general practice was to build a website and buy hundreds if not thousands of links from overseas for very cheap. Paying for links was never acceptable according to the Google guidelines but it was extremely effective and websites all across the internet were grabbing first page rankings. The search engines always had certain guidelines but they were never heavily enforced until April 2011. This is when Google releases there first major algorithm change designed too really crack down on websites that were not following there original guidelines. The first algorithm change was called Panda and targeted websites with low quality content and websites that had little information “above the fold”. A few months later Google launched its second major algorithm change and called it Penguin. This Penguin algorithm change targeted websites with spammy linking tactics. Now search engine optimization companies need to be completely “white hat” which means all of your SEO practices need to follow and abide by the Google guidelines or your website risks getting penalized which can result in your website getting completely de-indexed in the search engines. Since it is an algorithm it does not matter how big or small your company is, your website is not immune to “black hat” techniques. Google penalized large companies such as JC Penny, Overstock and BMW Germany for shady SEO practices. To Know More:

More Related