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What Are The Ways To Use Salesforce For Marketing And Customer Retentions?

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What Are The Ways To Use Salesforce For Marketing And Customer Retentions?

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  1. What Are The Ways To Use Salesforce For Marketing And Customer Retentions? www.JanBaskTraining.com Copyright © JanBask Training. All rights reserved

  2. Salesforce for Marketing & Customer Retentions: Use Integrations to Get All Your Customer Data in One Place Use Social Media to Reach Your Customers Use Lead Scoring to Benefit Marketing Structure and format your data properly Scoring campaign responses      www.JanBaskTraining.com Copyright © JanBask Training. All rights reserved

  3. Have a Look: The Keys to Use Salesforce for Marketing and Customer Retentions: www.JanBaskTraining.com Copyright © JanBask Training. All rights reserved

  4. Get All Your Customer Data in One Place Integration of sales team with marketing team leads to the improved customer service! Don’t know how?  Suppose if the marketing team is using HubSpot for performing, the sales team is using Salesforce and customer service team us  It will be easier for marketing, sales, and customer service to get on the same page. You won’t believe but this integration lead to the 52% of customers purchase more from a company! Amazing isn’t it?  Gone are the days when companies need to transfer the data manually from one app to another.  This transparency not only results in more positive feedback from customers but also can be more effective in customer retention. www.JanBaskTraining.com Copyright © JanBask Training. All rights reserved

  5. Use Social Media to Reach Your Customers: Do you know? There is a 15% increase in churn observed generally if you don’t respond to the customers via social media.  Suppose if the marketing team is using HubSpot for performing, the sales team is using Salesforce and customer service team us  If a user questions you anything on twitter, you must have to answer that particular question through twitter only.  Use the tool Twitter’s Advanced Search feature to track these interactions.  You can simply reply to the messages through hitting the reply button or even insert automated reply option.  You can search through keywords and keep an eye on the performance. www.JanBaskTraining.com Copyright © JanBask Training. All rights reserved

  6. Use Lead Scoring to Benefit Marketing: The various lead score means different outcome to the marketing team. Have a look: 1 A zero-lead score clearly means there is no sign of engagement. The reasons for no engagement could be either wrong data that is the wrong email address or no interest at all. 2 A slow ascending lead score means it is proceeding in a slow manner. It can bring up promising Leads that might respond to the right promotional offer. 3 No time rising lead score means that an immediate hand-off to Sales is needed. www.JanBaskTraining.com Copyright © JanBask Training. All rights reserved

  7. Structure And Format Your Data Properly  It becomes quite complex to pull out the data from the system and maintain data integrity when the data are written in more than one form.  So, when you are using Salesforce for marketing, it is important to establish a standardized naming convention for all of your campaigns. www.JanBaskTraining.com Copyright © JanBask Training. All rights reserved

  8. Scoring Campaign Responses: There are various other ways to collect responses. Some of them are described below:  Web-to-lead forms  Mass Import  Manual Update  Marketing automation tools Each campaign has their own definition of success. For example, the success of an online webinar is measured by registered, attended, and did not attend tracks whereas the email success is measured by open rate, click rate, and bounce rate. www.JanBaskTraining.com Copyright © JanBask Training. All rights reserved

  9. Model Evaluation Metrics These were some of the ways to use Salesforce for marketing and customer retentions. Which one you find the best of all? Try them, you won’t regret it. www.JanBaskTraining.com Copyright © JanBask Training. All rights reserved

  10. Thank you Happy learning www.JanBaskTraining.com Copyright © JanBask Training. All rights reserved

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