PDF ：數位製程與數位出版

1. PDF：數位製程與數位出版

2. PDF: Building a PDF Workflow 引用：Anne Nickinello, Network World, Inc.

3. Why PDF? • New publishing system - opportunityfor change • Improve workflow • Move towards a completely digital workflow

4. Where is PDF Used? • Editorial • Classified • Advertisements Note: Y-T-D over 1,500 PDF files have been sent to the printer with a 99.3% success rate.

5. Editorial - PDF Workflow • Pagination (PC)- OpenPages - Publishing System- Microsoft Word 97, 2000, XP- Quark Xpress 3.32, 4.0, 5.0 • Graphics (MAC)- Freehand 8.0 - saved as Quark EPS- Photoshop 4.0 - saved as MS DOS.TIF

6. Diagram of Network Switched 10/100mbps - TCP/IP Printers B/W & Color 10 mbps Client - PC Internet 10/100 mbps File/PrintServer T-1 100 mbps T-1 Pagination - PC Firewall Switch 10 mbps 100mbps 100mbps Printer Gigabyte Express & Acrobat Distiller GraphicsPower MACs Publishing SystemServers - NT 4.0 ClassifiedPower MACs

7. FinalPage Postscript FilePrinted Postscript DistilledPDF Created Log File Checked in Note Pad Editorial PDF Workflow Soft Proof PDF File - Reader PDF Draggedto “Send” Folder PDF Sent viaGigabyte Express Fax Sent to Printer Output Confirm ReceivedFiles at Printer

8. Classified - PDF Workflow • 75% Digital files received from advertisers • Applications accepted (MAC & PC):Quark Xpress, Pagemaker, Freehand, Illustrator, Photoshop, Corel Draw • ALL DIGITAL ADS ARE PREFLIGHTED • Final Pagination - Quark Xpress (MAC) • PDF created on MAC platform

9. Advertising - PDF Workflow • House and trade advertisements • Applications accepted (MAC & PC):Quark Xpress, Pagemaker, Freehand, Illustrator, Photoshop, Corel Draw • ALL DIGITAL ADS ARE PREFLIGHTED • PDF created on MAC platform

10. PDF Workflow • Receive Native Files (Quark, Photoshop, Illustrator, Etc.) and Scans from Client • Process Hi Res Scans w/Retouching & Color Correx & Preflight Client Files • Utilizing PreFlight Pro and Manual Check • Output Analog or Approval Patch Color Proofs

11. PDF Workflow (Cont.) • Review Patch Proofs Internally • Send out color patch proofs for client OK • Patch is returned and corrected if needed, if not, scans are submitted for assembly with files • Job is assembled in Native applications

12. PDF Workflow (Cont.) • Files are trapped in Illustrator or Trapwise and placed within Quark for completion • Traps must be set as Overprint and Knockout due to Postscript’s inability to hold trap information • Generate PS File and then Distill into PDF using Publication or CTP Specifications • Preview, verify, and printout PDF file to an Epson Color Print for hardcopy compare to client laser

13. PDF Workflow (Cont.) • Email or FTP PDF file to client for “soft proof” approval or changes • If client has corrections, they are annotated using Acrobat 4.0’s verbal and written capabilities • Annotated file given to Mac Dept for processing of changes, without the need of Production translation

14. PDF Workflow (Cont.) • Mac / Retouching Operator can view annotated file on screen while making alterations to Native file • Process repeats itself with resubmission of PDF file to client for approval • After approval of PDF file, file is sent to imaging of High End Digital proof (Kodak Approval) or film and Matchprint proof

15. PDF Workflow (Cont.) • Proofs and/or film is quality checked using Quality Checklist, which includes, but not limited to: • Trapping • Line Screen • Image Quality • Font Integrity • Trim / Bleed Sizes • Color Break • Corrections Properly Made

16. PDF Workflow (Cont.) • If proofs pass Quality Check, they are sent to client for final approval • If changes are necessary, they are made and process is repeated until final approval is achieved • After final approval, PDF file is “post flighted” to verify file integrity and printer/publisher specs, film is Quality checked for the same

17. PDF Workflow (Cont.) • Once PDF file and film is verified, film is shipped or files are transmitted via AP AdSend, FTP, Email, Media Download • After shipping, native files, final PDF file and any interim annotated files are archived for future reference and use

18. PDF Timings Average Page PS: 1.5mb PDF: 487k Create: 30sec Transfer: 4sec Page 1 PS: 10.8mb PDF: 2mb Create: 3:15min Transfer: 20sec Power Cover PS: 66.6mb PDF: 8.4mb Create: 18:30min Transfer: 1:30min Classified (MAC) PS: 36mb PDF: 4.6mb Create: 8min Transfer: 2min Note: Average throughput to printer via Gigabyte Express = 5.4 mb per minute

19. PDF Benefits • Improved Productivity • Consistency • Quality • Reduced Production Costs

20. Workflow Benefits • No loss in quality since we are still utilizing Hi Res images and conventional logic in planning projects for image quality and trapping needs • Reduction in Time, Materials, & Delivery costs needed to produce projects, resulting in lower costs and generating higher profit • Quicker Approval / Turnaround Times

21. Workflow Benefits (Cont.) • There is no more liability than a conventional workflow as long as you still integrate the necessary steps to check trapping, image quality, content, and file integrity as you would normally • Makes client internal routing of proofs easier and faster when used as a “soft proofing” method

22. PDF File Benefits • Security Features • Single File Embedded Construction • Visual Check Capability • Small File Format • Cross Platform Capable • No Need for Native Applications (Quark, Illustrator, Etc.)

23. PDF File Benefits (Cont.) • Delivery of ads, direct mail projects with numerous versions, and 100+ Page Catalogs to various printers w/100% success vs. PostScript delivery w/approximately 80% success rate • 100+ Page Catalog delivered in FAT PostScript exceeded 8 GB of information vs PDF format w/High Quality/Low Compression Settings reduced size to roughly 3.5 GB

24. PDF File Benefits (Cont.) • Reduced file size allows for flexible delivery options • Considerably easier to generate and verify a clean PDF file over PS Files, reducing down time, eliminating wasted materials, meeting tight schedules • Clean interpreted PDF format provides faster digital proofing cycle and imaging of plates

25. The Economics of Cross-Media Publishing 引用自：Cimarron Buser, Texterity, Inc.

26. Cross-Media vs. E-Book • Cross-Media publishing is an “old” problem • Various printed versions, sizes, on-line databases, translated versions • “E-Book” = another cross-media challenge • Hardware-specific - Dedicated ‘reading experience’ • Software - Cross-platform (but mostly Window PC) • “Wrappers” - DRM-enabled files • Multi-Function Devices - PDAs, cellular, hybrids • Websites with HTML or Applet driven content

27. Hardware “Readers” “E-Book Devices” Rocket*, Softbook*, goReader, hiebook “Tablets” Qubit, MS Tablet PC “Electronic Ink” (E Ink) Software “Readers” Distribution independent Adobe eBook Reader, MS Reader, MobiPocket Distribution-specific eBrary, netLibrary, Questia, Peanut, Franklin, ION The E-Book Landscape DRM “Wrappers” • Sealed Media, ContentGuard Multi-function devices • Franklin, Palm, Pocket PCs • Cellular (WAP, VoiceXML) * Acquired by Gemstar, aka REB-1100 and REB-1200

28. Value of Cross Media Workflow ROI for cross-media workflow increases with: • Complexity • benefit from structured markup • Reusability • re-issued editions, “most” content remains the same • Number of Versions • study guides, single chapters, sample books, other “slices” • Number of Formats • print, database, eBook, web, wireless

29. Complexity & Reusability Textbooks Specialized High Medical Legal Complexity Higher ROI Reference Novels Low Low High Content Reusability

30. Formats and Versions All ebook formats Multiple Individual Chapters 2-3 ebook formats Web version Versions Study Guides Higher ROI XML database Single Single Book Print Only Multi-Channel Formats

31. Cross-Media Requirements Case Study • Publisher needs to “co-publish” electronic editions (eBooks) and print book • Marketing & promotional leverage • Ability to offer ‘sneak previews’ in electronic version • All “Retail ready” formats available simultaneously • eBook Production must integrate with existing “print” workflow • Consistently high quality to reduce proofing • Fast turnaround to hit print ‘Marketing Window’ • Complete system status available in real-time • Affordable total cost (internal and external)

32. Initial Workflow for eBooks Case Study Publisher updates front matter Vendor creates single-use OEB and LIT Publisher proofs pages, makes changes Vendor correct/resend to Publisher File Hubs Clean Up ManualConvert Proof Update 1 week 6-8 weeks 1-3 weeks 2-4 weeks Vendor and Publisher upload content and metadata to file hubs Results with Old Workflow:(1) No ability to co-publish with print edition (2) Elapsed Time of 10 to 16 weeks (3) Internal proofing costs extremely high

33. Updated Workflow to increase ROI Case Study Publisher updates front matter Vendor creates multi-use OEB and LIT Publisher inspects, minor changes Vendor corrects and creates all eBook outputs Amazonbn.com Gemstar Overdrive Palm Reciprocal :: Clean Up FinalConvert Proof Update 1 week 5-8 days 1-2 days 3-5 days Vendor uploads all content and metadata to file hubs Results after New Workflow:(1) Co-publish electronic and print edition (2) Elapsed Time of 3-4 weeks (3) Cost effective / leverage marketing budget

34. Cross Media Workflow Steps COLLECTION CREATION DELIVERY CONVERSION PDF to OeB • File Collection • Convert MS Word or Quark to PDF (if required) • Log PDF file and meta- data into tracking database • Send acknowledge- ment QualityControl • Create eBook • Microsoft Reader • Palm • Gemstar Rocket eBook Softbook • Adobe eBook • MobiPocket • OeB, HTML, XML • Sample Books • To File Hubs • Amazon • Barnes & Noble • Palm/peanutpress • Lightning Source • netLibrary • Reciprocal • Softbook/Rocket • Franklin • Yahoo! • Pre-process • Evaluation • Segment front and back matter • Zone tables, line art and TOC for extraction • Set column preferences • Post-ProcessNormalization • Verify sucessful processing • Normalize OeB markup and CSS class usage TextCafeConversion • Structure • Confirm hyphenation • Check page breaks • Identify head levels • Prepare file for note and index linking • Validate OeB • Verify TOC links • Style • Add feature markup (poetry, code, extracts, etc.) • Adapt print styles to eBook formats • RIGHTS CHECK • Basic eBook rights • Cover art for eBook • Illustrations • Promotional chapter extracts (web, eBook)

35. E-Book Examples “High End” eBooks capable of rich markup: • Gemstar REB-1200 (aka Softbook) • Dedicated reader, Gemstar is the distributor • Microsoft Reader (“LIT” format) • Designed for Windows and PocketPC • Version ‘burned’ into into PocketPC O/S • Adobe eBook Reader • New 2.1 version with lending, security, and Macintosh version • Not available on PDAs, no reflowable text

36. E-Book Examples “Low end” eBooks with simpler markup: • Gemstar REB-1100 (aka Rocket eBook) • Dedicated reader, Gemstar distributor, can load own files • Palm Reader (peanutpress.com) • Designed for Palm, can work on PocketPC • Shipping with new Palm m500 and m505 handhelds • Mobipocket • Designed for numerous handheld devices • Adopted by Franklin eBookMan

37. Gemstar REB 1200 E-Book Examples - Gemstar, Microsoft, Adobe, Palm, Mobipocket • Also known as Softbook 200/250e • Full screen VGA • 480x640 / 16-bits • 3 resizable fonts (serif, sans-serif, mono) • OEB compliant • CSS support + extensions for OEB “header” and “footer”

39. Microsoft Reader E-Book Examples - Gemstar, Microsoft, Adobe, Palm, Mobipocket • Latest Versions • Newest: 1.51 for Europe • English for PC: 1.5 • PocketPC OS: 1.0 • 3 resizable fonts (serif, sans, mono) • OEB compliant • CSS support + extensions • For PC: “pagelets”, basic tables, enhanced security

40. Adobe eBook Reader E-Book Examples - Gemstar, Microsoft, Adobe, Palm, Mobipocket • Latest Version • 2.1 for PC, Macintosh • All fonts in document supported • Zoom feature • no text reflow (yet) • Updated DRM: • lend (via infrared) • PC stamping

41. Gemstar REB 1100 E-Book Examples - Gemstar, Microsoft, Adobe, Palm, Mobipocket • Also known as Rocket eBook • Single-bit images • One font • ‘small’ and ‘large’ • HTML compliant • non-standard subset, no style sheet support • Allows users to load their own files

42. Palm Reader E-Book Examples - Gemstar, Microsoft, Adobe, Palm, Mobipocket • Also known as “Peanut Press” reader • For Palm Handheld, Handspring Visor, or any other Palm OS • 8-bit B&W or color • One font: two sizes • Proprietary (non-OEB) load format

43. Mobipocket Reader E-Book Examples - Gemstar, Microsoft, Adobe, Palm, Mobipocket • PDAs - PalmOS, Pocket PC, Franklin eBookman, Epoc32 • 8-bit B&W or color • Several fonts/sizes (based on device) • OEB (simplified) with CSS support

44. Image support E-Book Examples - Gemstar, Microsoft, Adobe, Palm, Mobipocket REB-1200 (16-bit color) MS Reader (original) Adobe eBook (original)

45. Image support E-Book Examples - Gemstar, Microsoft, Adobe, Palm, Mobipocket REB-1100 (monochrome) Palm OS (small/8 bits) MobiPocket (small/8 bits)

46. Layout Options E-Book Examples - Gemstar, Microsoft, Adobe, Palm, Mobipocket REB-1200 (OEB styled) MS Reader (OEB styled) Abobe eBook (original)

47. Layout Options E-Book Examples - Gemstar, Microsoft, Adobe, Palm, Mobipocket REB-1100 (simplified) Palm OS (big/small/bold) MobiPocket (on eBookMan)

48. Interior Page E-Book Examples - Gemstar, Microsoft, Adobe, Palm, Mobipocket REB-1200 (OEB styled) MS Reader (OEB styled) Abobe eBook (original)

49. Interior Page E-Book Examples - Gemstar, Microsoft, Adobe, Palm, Mobipocket REB-1100 (simplified) Palm III (Peanut format) MobiPocket (on eBookMan)