Talent Roles, Types and Universal Laws
What is talent? • Any person who uses a medium or the media to send a message to some audience in the hope that it gets received and acted upon. • Talent doesn’t necessarily have to be in front of a camera or microphone
Roles of the talent • To inform • The main role of a good broadcaster is to inform the audience of the issues • The best example of this role is the lead anchor
Roles of the talent • To educate • Educate refers social and economic issues that will have relevant to your audience • An example of this is “Dr. John Ray”.
Roles of the talent • To respond • The response can come from audience reaction, editorial influence, and/or external pressure • An example would be a consumer advocate.
Roles of the talent • To entertain • Entertainment comes in many forms • Music • Comedy • Drama… etc, etc, etc.
Types of the Announcers • “Talking Head” • “Voice of Reason” and “Voice of Authority” • Term comes from 1984
Types of the Announcers • “Voice Over” • Commercial Announcing • Cartoons • Documentary
Types of the Announcers • “Disc Jockey” • The key element to be… • Personal The only genre to have to have first hand knowledge: Classical
Types of the Announcers • “Sports Announcing” • A good grasp of most sports is a must.
Types of the Announcers • “Sports Talk Host” Sports Announcer + Political Minded + Egoist Sports Talk Host
Types of the Announcers • “Weather Person” • To be a successful in the field of weather broadcasting, you need to be a dual major: Telecommunications (EM) & Weather
Types of the Announcers • “Specialist” • Finance • Political • Agricultural • Tele-Evangelist • Dual Major Focus
Types of the Announcers • “QVC Special” • Retail Broadcasting • It involves a knowledge of products along with being “media-savvy”
Types of the Talent • Actors/Actresses
Types of the Talent • Musicians
Types of the Talent • Artists
Types of the Talent • Computer Programmer
“Tilton’s Theories of Talent” Five underlining ideals in the media.
So, what does that mean? • Public Sphere, as defined by Jurgen Habermas, is the “autonomous forum where people meet as equals and debate issues of common concern in a rational critical manner”. Dines & Humez
So, what does that mean? • The media provides an opportunity to provide “talking points” that the audience can discuss… similar to the modern “water cooler” scenario in communication