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Leads can be unstable when processes lack structure. Professionals can diagnose root causes by mapping the funnel, analyzing sources, and identifying drop-off points. They implement repeatable steps for each stage, such as documented lead criteria, standardized outreach, and clear SLA metrics. Align marketing, sales, and tech by syncing messaging, data flow, and automation. Set KPIs, run short pilots, and iterate. The next move is to choose a method and test it with a focused team, then refine before scaling.
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