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-30-. For newspapers, the news has swiftly gone from bad to worse. This year is taking shape as their worst on record, with a double-digit drop in advertising revenue, raising serious questions about the survival of some papers and the solvency of their parent companies.

Jimmy
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  2. For newspapers, the news has swiftly gone from bad to worse. This year is taking shape as their worst on record, with a double-digit drop in advertising revenue, raising serious questions about the survival of some papers and the solvency of their parent companies. New York Times 6/23/08

  3. In the future there will be two categories of newspapers: those that survive and those that die. Dean Singleton June 2008

  4. Craig’s Numbers • Page Views: 8 Billion • Monthly Users: 25 Million • Monthly Ads Posted: 20 Million • Monthly Job Listings Posted: 1 Million Annual Revenue: $25 Million

  5. Newspaper Profits • Classified typically counted for 65% of Newspaper Profits

  6. Ad Revenue Trends • 2000 48.7 Billion • 2007 42.2 Billion

  7. Readership • In 1990 a typical newspaper reached 60-65% of a market • Today that figure is about 40%

  8. Readership Adults 18-34 • Only 19%

  9. Online Revenue Trends Local Online Advertising +31.6% In 2007 Borrell Associates

  10. Local Banners and Listings are the lowest growth category… • Newspapers are missing out on the highest growth categories.

  11. Online Revenue Trends • Paid Search: 86.1% • Local Email: 54.3% • Banners/Listings 18.5% Borrell Associates 2007 Figures

  12. Advertisers are moving away from portals due to lack of local content. • Newspapers own more content than any industry in the world.

  13. Traditional Media Must Shrink--it’s all about niches • Newspapers are a special case

  14. When an offline reader dies, he or she is not being replaced. How much time do they have? We think 20-25 years.” Jeffrey Cole, Director, Center For the Digital Future, USC Annenberg

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