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Arens Contemporary Advertising 10e

Jims
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Arens Contemporary Advertising 10e

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    1. SplashSplash

    2. Chapter TitleChapter Title

    3. 9-3 Chapter 9 Objectives

    4. 9-4 Media Planning: Decisions and Issues

    5. 9-5 Media Planning: Increasing Media Options

    6. 9-6 Media Planning: Increasing Media Options

    7. 9-7 Role of Media: Media Planning Activities

    8. 9-8 Defining Media Objectives

    9. 9-9 Defining Media Objectives

    10. 9-10 Optimizing Reach, Frequency, & Continuity

    11. 9-11 Optimizing Reach, Frequency, & Continuity

    12. 9-12 Developing a Media Strategy: The Media Mix

    13. 9-13 Developing a Media Strategy: The Media Mix

    14. 9-14 Developing a Media Strategy: The Media Mix

    15. 9-15 Developing a Media Strategy: The Media Mix

    16. 9-16 Developing Media Strategy: Media Mix

    17. 9-17 Developing a Media Strategy: The Media Mix

    18. 9-18 Developing a Media Strategy: The Media Mix

    19. 9-19 Developing a Media Strategy: The Media Mix

    20. 9-20 Media Tactics

    21. 9-21 Media Tactics

    22. 9-22 Media Tactics

    23. 9-23 Media Tactics

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