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10 Local SEO Tactics for Home Services Business

Ramp up the reach of your home service business and get more customers with proper local SEO strategies.

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10 Local SEO Tactics for Home Services Business

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  1. 5 Local SEO Tactics for Home Services Business So you have an excellent local home cleaning, plumbing, or a home relocation company. You’re building your business from scratch. You have set a high-quality standard, have hired the best team, and offer the best services. It looks like you’ve got an excellent recipe for success!

  2. 1. Set Up a Google My Business Account Let’s say that you have a home cleaning services business in San Antonio. When someone needs your service, they go to Google and type in ‘home cleaning in San Antonio.’ Make sure to add as many details as possible about your business that a typical customer will ask. For example, as a home cleaning business, you need to list all the cleaning services you offer — such as deep cleaning, standard cleaning, home relocation cleaning, carpet cleaning, etc. Make sure your GMB profile is as thorough as possible so that people can get all the information they need easily and make a decision.

  3. 2. Optimize for Local Keywords Local keywords are simply the searches your target customers would type in — like ‘air conditioning services near me,’ ‘house renovation services in San Antonio,’ etc. And adding these keywords as a part of your content is one of the main strategies in local SEO. Within the description of your GMB profile Within the content on the landing pages of your website In the title tags and meta descriptions of all web pages In the new blogs and pages, you create for the website This single strategy of optimizing your GMB profile and website with local keywords would hugely impact your leads and sales.

  4. 3. Create Location-Specific Pages When your home service business is local to one area, you need a landing page — something that’s optimized for the location. If you cater to more than one location, you can create multiple location pages with high-quality content and relevant information for customers to reach out to you. This page should have: Your services Testimonials Offers/promotions Contact information/Quick online booking page Availability

  5. 4. Get Reviews from Your Customers Reviews and ratings are among the first few things a person looks at when they land on a GMB listing. And they can make or break your business. When your customers are satisfied with your job and thank you for it, steal that moment and ask them to leave a review. Google encourages businesses to ask their customers to leave reviews on their GMB profiles. So the next time you’ve completed a job, politely ask your customer to leave a review of your service. You should also keep an eye on the average ratings on your GMB profile. More than 30% of people filter businesses with 4-star ratings and above, and more than 20% of people filter 3-star ratings and above, according to a 2021 ReviewTrackers report.

  6. 5. Optimize for Voice Searches Ever since Siri and Alexa were created, more and more people are starting to use search engines using voice search. And if you notice carefully, the way we type in the Google search bar and speak are different. So as you’re optimizing your GMB profile and creating content for your website, make sure to optimize it for voice searches too.

  7. Get In Touch With Us COMPANY ADDRESS 6200 Savoy Dr Suite 1202-D, Houston, TX 77036, United States PHONE NUMBER +1 713-244-8701 EMAIL ADDRESS info@yellowfindigital.com

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