Common Farm Marketing Mistakes that Can Ruin Your Agribusiness

1. KG2 – FARMER DATABASE AND DATASETS kg2.com.au

2. ABOUT US The KG2 Database covers about 90% of the Australian farms and has the operating details of over 203,000 farms. We are the agribusiness and agricultural specialists and are having the largest farmer information warehouse in Australia.

3. COMMON FARM MARKETING MISTAKES THAT CAN RUIN YOUR AGRIBUSINESS • Growing fresh quality farm produce and raising livestock in a proper way isn’t enough to make sure your faming business as success. You must put in good efforts and time into farm marketing to build product awareness and market your farm produce to a wide audience. • Highlighted below are some marketing mistakes made by farmers that you must avoid in order to convert your crops into cash.

4. START WITHOUT A PLAN • As with any other type of marketing, you can’t put your farm marketing practice into play without a strategic plan. A well-thought out marketing plan is an inevitable aspect of agribusiness that defines how you’re going to reach your potential customers and induce them into buying your produce. Budget, customer service, website, advertising and timing are some essential factors to be considered when creating a marketing plan.

5. SETTING UNREALISTIC GOALS • So, you invested a lot of money in farm marketing and now you obviously expect to get the highest possible price for each product in your assortment. But wait! Aren’t you being too unrealistic. • Though many marketers tend to expect exceptional returns from their marketing, it is important to realise that even the best marketing practices combined with strenuous efforts can’t result in an overnight success. It would be a good idea to rather set a reasonable return on investment and work hard towards that target.

6. FAILING TO MERCHANDISE YOUR PRODUCTS PROPERLY • You might have the best tasting fruit, freshest vegetables and bets quality eggs but won’t sell if shoppers can’t notice them in the first place. • Effective merchandising is the key to catching customers’ attention and affecting their buying decision. If you’re not sure about your merchandising skills, it would be a good idea to visit nearby markets to see how farmers with similar products on a similar scale are merchandising their products. Implement display ideas that inspire you the most and experience the difference in your sales.

7. TO SUM UP • Understanding the above-mentioned mistakes to avoid them while marketing your products will help you drive more traffic and boost your sales and revenue. • Furthermore, counting on the right source to fetch farming information and data required for effective marketing is also inventible for your marketing success. • KG2 is an online warehouse that maintains an extensive database of over 203,3000 farms across Australia and New Zealand. The comprehensive KG2 platform provides helpful database insightsinto purchasing decisions, operating information and opinions of farmers to help agribusiness marketers and direct marketing farmers alike to make informed decisions around their agribusiness sales and marketing activities.

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