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SEM, search engine marketing, is the process of using several different methods of reaching potential website visitors via the search engines. It uses SEO, for optimizing a website to rank automatically and organically in the main body of search engine rankings. That is the common bond between SEM and SEO, but when SEM begins to build and expand on this base the things really start to get interesting. SEM can also use Pay-Per-Click (PPC) advertising to bring more visitors to the website. Then there are other internet marketing strategies, like social media marketing optimization, that can be worked into a comprehensive SEM plan. The conclusion is that by putting all of the effective ways of using search engines to reach visitors , SEM is a much more comprehensive, balanced approach when compared to just SEO alone.
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