1. Kenscio Digital Marketing Tips to Improve 𝐄𝐦𝐚𝐢𝐥 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 Rate by KenscioDigitalMarketing A Global Digital Marketing Tech & ServicesCompany 1 Confidential An ISO 27001 CertifiedCompany

2. Kenscio Digital Marketing Conversion Rate is the percentage of the recipients who opened and clicked on a link in your email and completed the desired action, such as purchasing a product or filling out a lead generation form, even subscribing to your platform, etc. To calculate email conversion rate, divide the number of recipients who took the action you were looking for by the number of emails delivered to recipients. Multiply the result by 100 to express the outcome as a percentage. What is Email Conversion Rate? MARKETINGTECHNOLOGY Confidential

3. Kenscio Digital Marketing If you can’t see the results of your email marketing efforts, it’s just a waste of effort, time, and money.  The email conversion rate shows you how effective your email marketing campaigns are and helps provide a benchmark for future email marketing campaigns.  The conversion rates for email campaigns can be enhanced through many strategies. Following seven tips can improve your email marketing conversion rate. Reasons Why Email Conversion Rate is Important: MARKETINGTECHNOLOGY Confidential

4. Kenscio Digital Marketing 𝐌𝐨𝐛𝐢𝐥𝐞 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧 - The average number of emails being read on mobile devices is about 49%. The first step is to make sure your emails are optimized for mobile. Over 70% of recipients will skip if the email isn’t mobile-friendly. Below are five tips you can use to increase conversion rates: • The subject line should be as short as possible (30-35 characters) to be displayed. • Utilize a single-column layout • Optimize your image size to save load time • A more succinct, more concise paragraph with larger fonts will make it easier to read • Make CTAs your primary call-to-action rather than using links. 𝐄𝐦𝐚𝐢𝐥 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 Rate 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧 𝐓𝐢𝐩 𝟏 MARKETINGTECHNOLOGY Confidential

5. Kenscio Digital Marketing 𝐒𝐞𝐠𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧 - Nowadays, users have a constant stream of information at their fingertips. So, what is your secret to standing out from the crowd? Customers can be grouped by their specific interests or characteristics using segmentation. Not every person is interested in the same product or offer, so you need to understand what various groups may be interested in. Create targeted marketing campaigns specific to each segment by using demographic attributes, historical purchase patterns, and browsing behavior. 𝐄𝐦𝐚𝐢𝐥 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 Rate 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧 𝐓𝐢𝐩 2 MARKETINGTECHNOLOGY Confidential

6. Kenscio Digital Marketing A𝐮𝐭𝐨𝐦𝐚𝐭𝐢𝐨𝐧 - As your company grows, it becomes increasingly difficult to give personal attention to customers. Email automation workflows can customize drip campaigns to specific audiences. Automated email allows you to send real-time, one-to-one messages that strengthen customer engagement, retention, and loyalty. 𝐄𝐦𝐚𝐢𝐥 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 Rate 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧 𝐓𝐢𝐩 3 MARKETINGTECHNOLOGY Confidential

7. Kenscio Digital Marketing 𝐃𝐲𝐧𝐚𝐦𝐢𝐜 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 - Making a good first impression is essential. Provide content that is tailored to your customers’ needs. The term “Dynamic Content” is also known as adaptive content and is used to describe content blocks specific to a customer’s interests or demographics through an email. An email’s bounce rate is lower when dynamic content is “dropped into” predetermined sections of an email, increasing conversions. More than 65% of email marketers find that dynamic content is their most effective personalization tactic. A personalized, active email can generate a 50% open rate and a 100% click rate. 𝐄𝐦𝐚𝐢𝐥 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 Rate 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧 𝐓𝐢𝐩 4 MARKETINGTECHNOLOGY Confidential

8. Kenscio Digital Marketing 𝐀/𝐁 𝐓𝐞𝐬𝐭𝐢𝐧𝐠 - Were you ever responsible for email campaigns that didn’t deliver the results you expected? Do not rely on what you believe to be the appropriate email message or layout. Find out what works from your customers’ responses. A/B testing is a great tool to help improve your email marketing performance – but only if you know what you’re doing. It is essential as a marketer to monitor response rates continuously and optimize your campaigns for maximum effectiveness. 𝐄𝐦𝐚𝐢𝐥 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 Rate 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧 𝐓𝐢𝐩 5 MARKETINGTECHNOLOGY Confidential

9. Kenscio Digital Marketing 𝐒𝐭𝐫𝐨𝐧𝐠 𝐂𝐓𝐀𝐬 - It’s okay to refrain from using the same “learn more” button at the end of every email you send. Conversion rates for personalized messaging are 202% greater than those for default messaging. Put CTAs in your content to keep customers interested. Consider converting your emails into skimmable rather than in-depth content. The content of your article should be straightforward, making readers eager to proceed. A compelling call-to-action points readers in the right direction. 𝐄𝐦𝐚𝐢𝐥 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 Rate 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧 𝐓𝐢𝐩 6 MARKETINGTECHNOLOGY Confidential

10. Kenscio Digital Marketing 𝐂𝐨𝐦𝐩𝐞𝐥𝐥𝐢𝐧𝐠 𝐒𝐮𝐛𝐣𝐞𝐜𝐭 𝐋𝐢𝐧𝐞𝐬 - It is vital for your email marketing efforts to incorporate a strong subject line. Your contacts will not even open your email if your subject line doesn’t entice them. A/B testing is the best way to identify the best subject lines. Here are a few essential tips for crafting a solid subject line: • Make sure the subject line is personalized. Open rates increase by 50% with a customized subject line. • Be brief. Subject lines of 50 characters or less help your readers read the whole line quickly and efficiently. • Develop a sense of urgency. • Make an attention-grabbing question. • Make sure you use a natural person’s name as the sender. 𝐄𝐦𝐚𝐢𝐥 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 Rate 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧 𝐓𝐢𝐩 7 MARKETINGTECHNOLOGY Confidential

11. Kenscio Digital Marketing Launch and improve your campaigns with data-driven decisions and expert suggestions from our email campaign managers. Kenscio brings a comprehensive solution to integrate multiple platforms to automate your Email marketing efforts in the most effective and result-oriented mode. UtiliseKenscio’s State-of-the-Art Integrated Email Marketing platform. Want To Make The Most Of Your Email Marketing Campaigns? MARKETINGTECHNOLOGY Confidential

12. Kenscio Digital Marketing Let’sTalk! M: +91 80 42042734 | www.kenscio.com|enquiries@kenscio.com • Aghreni Technologies PrivateLimited • Innovation 101, Amarjyothi HBCSLayout • Domlur, Bengaluru560071 • Karnataka,India • Ph: +91 8042042734 5 Confidential