6 Must-Use Facebook Ad Strategies to Boost Your eCommerce Business by Kimberly Jean Fricke

1. 6 Must-Use Facebook Ad Strategies to Boost Your eCommerce Business by Kimberly Jean Fricke The growth of social media has been phenomenal over the years with platforms like Facebook originally intended to connect people growing to a giant advertising tool. With over a billion+ monthly active users, it provides the perfect ground to grow your online presence and market your brand. Not capitalizing on this goldmine is surely a missed opportunity. With its tremendous marketing potential, ads can be a great way to boost loyalty and facilitate brand exposure. In order to increase traffic and maximize on conversions, here are some killer strategies to use. Use Dynamic Product Ads Facebook Dynamic Product Ads is a great strategy to use since it provides tailored ads based on the user’s activity on your site. Dynamic ads display multiple products relevant to clients based on what they purchased, added to their shopping cart or even viewed in the site. So, how do you set up Dynamic Product Ads? - Upload Your Product Catalog: Put your products in a CSV or XML file with the product name, ID, image and description attribute included. The Facebook Business Manager will display every product you are promoting accompanied with any relevant information for each product. - Configure Your Audience Pixel: Facebook Dynamic Product Ads uses the same pixel code as the one for Custom Audiences websites. So with a few modifications, you can make it record customer buying behavior. You can find the pixel code under Ads manager and make sure to include AddToCart, ViewContent and Purchase events. - Create A Dynamic Ad Template: Create an ad template that shows your product catalog and Facebook will automatically fill it with the right associated information and products. Use keywords to pull in product names, images, and info from the product catalog. Create Brand Advocates You need brand advocates to spread the word about your product. Brand advocates can come from already existing customers, testimonials from satisfied customers or you can leverage Influencers to increase sales. Partnering with an influencer is an effective strategy to get results fast. Their fan- following will swallow up any of their opinions and views.

2. Create A Lookalike Audience This tool helps you find more prospective customers using characteristics from your existing customers as the base. The targeted audience has similar interests and characteristics to your clients and this tool will use Facebook’s algorithm to find them. It’s a low risk and cost-effective technique as it will focus on people likely to purchase the product. Run A Retargeting Campaign Customers are the lifeblood of the business and letting them go is a huge mistake that could potentially end the business. Growing your audience is part of the front line strategy but you need to focus on what you already have on hand in order for your eCommerce business to grow steadily. Remarketing helps to remind your existing customers of your services and why they chose you which boosts the overall conversion rate. Instagram Ads + Facebook Mobile Ads Instagram and Facebook are two mobile platform giants that record millions of traffic every day. With this sort of power, comes great opportunity. On the upside, you can actually combine both their power in one. With Instagram being the biggest visual content platform, combining it with Facebook ad campaigns really makes sense. Repurpose Old Content You can reuse old content that received large amounts of traction in the past. You can create excellent content for your Facebook ads that draws in a new set of audience. For you to succeed in the eCommerce business, your digital marketing strategy must be on point since that is where the numbers are. Use effective methods so as not to miss out on opportunities. The more sales you make, the more cash will flow.