1 / 3

Motivasi dan Kebutuhan

Perilaku Konsumen

Kukuhprakoso
Télécharger la présentation

Motivasi dan Kebutuhan

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. BAB 2. MOTIVASI DAN KEBUTUHAN BukuPerilakuKonsumen : TeoridanPenerapannyadalamPemasaran Prof. Dr. Ir. UjangSumarwan, M.Sc. disusun oleh : Kukuh Prakoso H34090119

  2. Definisi Motivasi • Schiffan dan Kanuk (2010) “Motivation can be described as driving force within individuals that impels them to action. This driving force is produced by state of tension, which exists as the result of an unfulfilled” • Solomon (2009) “Motivation refers to the processes that cause people to behave as they do. It occurs when a need is aroused that the consumer wishes to satisfy. Once a need has been activated, a state of tension exists that drives the consumer to attemt to reduce or eliminate the need” • Mowen dan Minor (1998, hal 160) “Motivation refers to an activated state within a person that leads to goal-directed behavior. It consists of the drives, urges, wishes or desires that initiate the sequence of events leading to a behavior”

More Related