Follow These Tips to Write an Effective Meta Description

1. • • • • 200 Broadhollow Road, Suite 207 Melville, NY 11747 (631) 494-3324 info@managedoutsource.com Follow These Tips to Write an Effective Meta Description

2. Good quality content along with a compelling meta title and description is critical for successful content marketing and search engine optimization. The meta description is an HTML element that provides a brief explanation of the contents of your page for the benefit of the website visitors and search engines. Meta description optimization is very important for on-page SEO. When the keyword-phrase a user searches for is included in the meta description, the search engine will show the meta description in its search results, which improves the site’s rankings. Professional content writing services in New York is based on providing informative and interactive content along with compelling meta titles and descriptions. Though it is not a ranking signal now, it is still important to use it. There is a strong connection between higher rankings and a well-crafted meta description. It gives visitors a clear idea as to what the webpage is about, and will convince them to read further. Tips to Create a Great Meta Description •Keep it short, with optimal meta description length between 120 – 158 characters, up to 920 pixels. •Make sure to write compelling copy, as this would entice the reader to click on the result. •Add the important text at the beginning and insert the keyword phrase at the beginning or in the first half of the description. •Add primary/secondary keywords, as Google will be more inclined to highlight this description in the search results. •Provide unique meta description tags on each page and avoid adding same phrases for multiple snippets. •Add invitations such as “Learn more”, “Get it now”, “Try for free”, and “Find out more”. •Avoid using special characters such as Ampersands (&), plus signs (+) and em-dashes (-). •Don’t use quotation marks, which will break the HTML language. •Write a meta description that matches the page content or blog post and avoid misleading descriptions. •Each description should be uniquely crafted and tailored according to the brand. •Have a strong page title that supports the meta description. •Insert the most important keyword in the description. Meta descriptions and SERP snippets are not the same. While the meta description is an attribute that you can control and optimize, search snippets are descriptions that Google displays for your web page. If the meta description is not given, Google will use some sentences from the page which it thinks are the most relevant for the user. Crafting meta descriptions is not a one-time process. It is a crucial part of a larger strategy that should be implemented to attract readers, improve rankings, and drive more web traffic. https://longisland.medresponsive.com