How to Choose the Right SEO Specialist for Your Business

1. How to Choose the Right SEO Specialist for Your Business Long Island digital marketing services can ensure effective search engine optimization of your website. Read about how to choose the right service. When people search for your products and services, your website must appear among the top results on the search engine results page. Your website should be appropriately optimized if you want users to locate it. This involves using online and offline SEO (search engine optimization) strategies to the best effect. Ideally, SEO should be professionally done and a Long Island digital marketing company could help in this regard. A good SEO firm can help your business grow by establishing your digital brand and ensuring that you have the best possible Internet presence. Hiring an unprofessional or inexperienced SEO firm on the other hand can have a negative impact on your business. Given the importance of ensuring professional SEO services, here are some important considerations that would help you choose a reliable service provider:

2. ✓ ✓Be careful not to fall for tall promises: SEO is the process of optimizing your website and it is a complicated process that takes into account various factors such as keywords, backlinks, metadata etc. Do not fall for a service that offers you high website ranking within a matter of a few days. An experienced SEO services provider will give you a clear idea regarding the time taken to see increased traffic. This varies from company to company depending on the industry, competition, goal and strategy. Hiring a service that guarantees number one ranking quickly is a waste of time and money. Good SEO needs a clear understanding of how search engines work, attention to detail and constant modifications because Google’s algorithms change almost every week. Shortcuts like buying links, keyword stuffing etc are Black Hat or unethical SEO techniques that can destroy your website. Once Google finds that you are using shortcuts, they will penalize your website. ✓ ✓Be clear about your SEO goals.It is important to understand that increasing traffic doesn’t necessarily signify increased revenue. To avoid uncertainty regarding the SEO solutions you want, think about what you want and what you are trying to achieve with SEO. Identify whether you want to improve your sales by ranking for specific keywords, minimize your website’s bounce rates, increase conversion rates, increase revenue, or reach out to a wider audience, and so on. Make sure that you are clear about the type of results that you are looking for and what services you will need. ✓ ✓Do not choose a SEO firm simply based on how well they rank on search engines. Good SEO firms will be more focused on optimizing their client websites rather than spending time optimizing their own. Ideal firms usually have a large number of long-term customers who have referred members of their professional circle to the same service. Another thing to remember is that though there are many reputable listicles, not all of them are impartial or objective. Companies may have paid a premium to earn a spot on the listicle. Going by word-of-mouth recommendations could better ensure that you choose the right firm and you can also get referrals from previous clients. ✓ ✓Find an SEO firm that can clearly understand the metrics that are most important to your business, and can educate you regarding those metrics. Your SEO provider must know the KPIs (Key Performance Indicators) that apply to your business. Some of the most important KPIs to consider are: ▪Conversion rate - The percentage of visitors that buy your product, or sign up for your newsletter, or engage with your content.

3. ▪Keyword ranking: The relevant keywords for which you rank and whether your keyword rankings have increased since you hired the SEO company. ▪Google crawling errors: Google crawling is a process by which a Google bot systematically indexes your website’s content. If it is difficult for Google to read your content, then it will negatively impact your organic traffic. ▪Page load time: It is the time it takes for a page to load, which directly correlates to how quickly people abandon your site. It is estimated that 90 percent of bounce rate happens due to slow page loading. ✓Make sure that your SEO specialist communicates clearly with you in all aspects. Your association with your SEO service provider is for a long period. So it is important to communicate well with the SEO specialist about what you want. It helps to build a strong relationship with the SEO agency. ✓Don’t be tempted by low pricing. Outsourcing to an SEO company based on lowest price is a bad idea. If you understand the importance of SEO, then you will know that it is worth spending some dollars on a reliable company. Depending on your campaign goals and competition, an experienced SEO consultant may charge some thousands of dollars a month. Low quality SEO services can lead to severe consequences for your website and can cost you more money in extensive cleanup effort. If you find hiring an SEO consultant expensive, then it is better to do some ground work by yourself rather than outsourcing to low quality SEO services. A reliable provider of SEO services ensures you visibility and branding, credibility, increases network traffic, ensures high return on investment, and provides valuable insight regarding your customers. Long Island digital marketing service providers offer search engine optimization solutions tailored to any business’ specific requirements. They will analyze your website in detail to understand what solutions will work best for you, and will work to ensure that your website is user-friendly and search engine- friendly and brings you the best results in terms of branding and revenue. (631) 494-3324