Tips To Improve Web Design for a Better Customer Experience

1. Tips To Improve Web Design for a Better Customer Experience An experienced Long Island web design company can help businesses create websites for a better customer experience, which is crucial to boost customer satisfaction and loyalty. Web design and development trends keep changing and staying on top the current trends in web designing is necessary to impress your potential customers. A website is the backbone of any business and an important part of its online presence. An experienced web development company in Long Island can help you build a better website for your business. Here are the key reasons why you need appealing web design: •Web design sets the first impression when a user visits your website. It determines how your audience will perceive your brand and leads to capturing their attention. •It helps your search engine optimization (SEO) strategy. When you publish good content, search engine spiders find it and index your website, helping you gain more traffic. •A well designed website builds trust among your audience and makes it stands out from competitors. This will help your website generate more leads. E-commerce is expected to hit $4.5 trillion by 2021, making it essential for all businesses to have an online presence. Having a well-designed, branded website is essential to earn traffic and sales. Here are some web design tips to improve the customer experience: •Focus on the look: A good visual treat always captures the attention of the visitors. So make sure that your website looks good because it is the first thing that you notice. ✓Opt for clean and modern design: Make sure that the web design is clean and modern. A website with enough white space and strategically laid out elements is far better than a website that is dated but poorly formatted. ✓Use the colour carefully: Choosing the colour is very important in web design because of the psychological effects of colours. For example, green is often associated with health or growth and blue is considered as signifying trust and dependability. ✓Make optimal use of multimedia: Use multimedia in your design to show potential customers what your product is and how it improves customer experience. Use full

2. width hero images to showcase the products and use videos and interactive media to catch users’ attention. •Ensure an efficient website: No matter how good your traffic is, a good user experience is essential to keep visitors on the site. A website that is not efficient or user-friendly will have increased bounce rates. Take the following points into consideration: ✓Around 73 percent of millennials consider their mobile devices as a shopping tool, which means that many you have to focus on optimizing search on both desktop as well as mobile devices with a responsive website. A responsive website will automatically adjust to the screen size of whichever device the individual is using. ✓Quick loading is another element that users look. Users usually leave websites that take more than 3 seconds to load. Your website should be fully optimized to make it as quick as possible by maximizing loading speed and minimizing wait time. To quicken the loading time, shut off the auto play for multimedia elements, use more white space, and adjust the size of images to reduce file size.

3. •Convenience is the key: Before designing your website find out what your customer want. If your customer wants to buy something from your website or has made a booking through your website, then ensure that you have the functionality to provide the facility or the product. Customer experience is determined by three things: search, organization and navigation. The organization of the website should be logical and predictable and navigation should be easy. Make sure to include drop-down menus, bread crumbs, etc., for ease. •Emotional connections lead to conversions: If a user has remained on your website for more than 15 seconds, then make sure that you make a connection with them. Building an emotional connection with your users and earning their trust can help convert your traffic to leads, increases sales, and develop brand loyalty. Use human faces to promote your brand. It need not

4. be a celebrity’s face-- it can be pictures of your employees, key players in the company, pictures of your consumers, and so on. Emotional connections can be further enhanced by making the customer experience personal. This can be done using design elements that make suggestions based on other items that they have viewed or previously purchased. You make necessary changes in images and wordings depending on the location of your business. •Keep it professional: Professional web design will focus on your business goals and objectives. It will ensure a good customer experience and help them find what they want easily. Working with an experienced SEO company in Long Island is the ideal way to improve your website design. Experts can ensure website design and development with your customer in mind to promote and grow your business. 200 Broadhollow Road, Suite 207 Melville, NY 11747 (631) 494-3324 1-800-670-2809 info@managedoutsource.com