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e-mail marketing

Email marketing is a highly effective digital marketing strategy that involves sending commercial messages to a group of people via email. Its core purpose is to engage with current or potential customers, build relationships, promote products or services, and ultimately drive sales and customer loyalty.

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e-mail marketing

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Presentation Transcript

  1. e-mail marketing Connecting with Your Audience, One Email at a Time.

  2. What is email marketing • Direct Communication • Building Relationships • Driving Action • Permission-Based

  3. Components of email marketing • Newsletters • Promotional Emails • Welcome Emails • Lead Nurturing Emails • Transactional Emails • Re-engagement Emails • Abandoned Cart Emails • Announcement Emails

  4. Importances of email marketing • High Return on Investment (ROI) • Direct Access to Your Audience • Personalization and Segmentation • Building and Nurturing Customer Relationships • Drives Conversions and Sales • Measurable Results and Analytics

  5. Disadvantages of email marketing • Spam Filters and Deliverability Issues • Information Overload and Inbox Clutter • Design and Rendering Challenges • Reliance on Permission (Opt-In) • Unsubscribes and List Fatigue • Limited Instant Engagement/Interaction • Resource Intensive (Time and Effort) • Risk of Being Perceived as Annoying

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