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ESPN Radio

ESPN Radio. 630 AM WMFD Wilmington’s All Sports Radio. Station Stats. Station Owner: Ocean Broadcasting, LLC Station Format: Sports talk Target Audience: Males. Minutes: Mike and Mike 6-10am. Talk: 24 minutes Advertisements: 16 minutes Plugs: 8 minutes News: 12 minutes.

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ESPN Radio

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  1. ESPN Radio 630 AM WMFD Wilmington’s All Sports Radio

  2. Station Stats • Station Owner: Ocean Broadcasting, LLC • Station Format: Sports talk • Target Audience: Males

  3. Minutes: Mike and Mike 6-10am • Talk: 24 minutes • Advertisements: 16 minutes • Plugs: 8 minutes • News: 12 minutes

  4. Minutes: The Sports Bash 4-7pm • Talk: 33 minutes • Advertisements: 17 minutes • Plugs: 6 minutes • News: 4 minutes

  5. Minutes: Game Night 7pm-1am • Talk: 29 minutes • Advertisements: 16 minutes • Plugs: 9 minutes • News: 6 minutes

  6. Findings • Very little differences in dayparts • Spend relatively same amount of time on each category no matter what the daypart • Same format throughout day • Most shows consisted of talk along with interviews • Talk interrupted by ads and ads always followed by a plug

  7. Findings Continued… • Always had the news every twenty minutes • Sports Center • Radio station very consistent • Even talk about the same topics throughout the day • NCAA Tournament, Barry Bonds, Marriage Contest on Mike and Mike in the Morning

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