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Situation Analysis

Situation Analysis

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Situation Analysis

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Presentation Transcript

  1. Situation Analysis Internal and External

  2. Situation Analysis: Internal • Corporate issues • Corporate mission and goals • Growth and consolidation strategies

  3. IHC Mission Statement • Excellence in the provision of health care services to communities in the Intermountain region • IHC’s commitments to its mission statement are: • 1. Excellent service to our patients, health plans members, customers, and physicians is our most important consideration

  4. IHC (continued) • 2. We will provide our services with integrity. Our actions will enhance our reputation and reflect the trust placed in us by those we serve. • 3. Our employees are our most important resource. We will attract exceptional individuals at all levels and provide fair compensation and opportunities for personal and …

  5. IHC (continued) • …professional growth. We recognize and reward employees who achieve excellence in their work. • 4. We are committed to serving diverse needs of the young and old, the rich and poor, and those living in urban and rural communities.

  6. IHC (continued) • 5. We will reflect the caring and noble nature of our mission in all that we do. Our services must be high quality, cost-effective, and accessible; achieving a balance between community needs and available resources.

  7. IHC (continued) • 6. It is our intent to be a model health care system. We will strive to be a national leader in non-profit health care delivery. • 7. We will maintain the financial strength necessary to fulfill our mission.

  8. Growth Strategies • Market Penetration • Sell more of existing products to current market • Under what conditions? • Examples • Diet Coke • Davis Hospital OB

  9. Growth Strategies • Market Development • Take existing products to a new market • Under what conditions? • Examples • Baking soda • Ogden Clinic satellite offices

  10. Growth Strategies • Product Development • Introduce new product to existing markets • Under what conditions? • Examples • Flavored diet colas • IHC Health plans; ORMC heart center

  11. Growth Strategies • Diversification • Introduce new product to new markets • Under what conditions? • Examples • Coke Zero • Honda generators • U of U clinics

  12. Good Samaritan case study

  13. Situation Analysis: Internal • Marketing specific issues • Marketing resources • Financial resources • Human resources • Senior management support • Political factors