650 likes | 2.17k Vues
Youtube is the number 2 search engine in the world. That's something that a lot of people say. However, how do we actually go about using this to grow our blogs, businesses and brands? <br><br>This is a talk I did at Digital Colab in San Diego, where I showed in detail how I built my Biology blog and business using youtube. I provide the exact strategies I used so that you can use similar strategies to take your business to the next level.
E N D
How To Use Youtube To Market Your Business www.becomeablogger.com @LeslieSamuel
Do You Have A Message To Share?
We Are ALL Visual Learners
The Benefits #2 Search Engine
What Problem? How will you help? Be CLEAR and then make videos
Sweet Spot: 3 - 5 minutes
General Outline Tell them what you’re going to tell them Tell it to them Tell them what you told them
Software/Equipment for Screencasts Presentation Software Keynote (Mac) Powerpoint (Mac/PC) OpenOffice (Mac/PC)
Software/Equipment for Screencasts Looking Good Nice pictures canstockphoto.com commons.wikimedia.org moreguefile.com Take pictures Not a lot of text
Software/Equipment for Screencasts Wacom Pen & Tablet Writing on screen Screen Recoding Software Screenflow (Mac) Camtasia (Mac/PC) Camstudio (PC only - FREE)
Equipment for On-Camera Decent Camera Smartphone DSLR Camcorder Webcam IMPORTANT: Mic input
Miscellaneous Equipment Audio Lapel/Lavalier mic - on camera Audio-Technica ATR-3350 ($19.49) Sennheiser EW 112P G3-A ($629.95) USB mic - screencasts
Software for Editing Screenflow (Mac) iMovie (Mac) Camtasia (PC/Mac) Sony Vegas (PC)
74% of people suffer from speech anxiety - NIMH 2013