1. BRM 353 Learn/uophelp.com For more course tutorials visit www.uophelp.com

2. BRM 353 All Assignments For more course tutorials visit www.uophelp.com BRM 353 Week 1 Loyal Customer Worksheet BRM 353 Week 2 Product Brand Development Phase I (2 PPT) BRM 353 Week 3 Product/Brand Development Phase II (2 Papers) BRM 353 Week 3 Product Life Cycle Analysis Paper (2 Papers) BRM 353 Week 4 Boston Consulting Product Matrix (2 Papers) BRM 353 Week 4 Brand Audit Presentation

3. BRM 353 Week 1 Loyal Customer Worksheet For more course tutorials visit www.uophelp.com BRM 353 Week 1 Loyal Customer Worksheet Complete the Loyal Customer Worksheet. Cite all sources according to APA formatting guidelines. Click on the Assignment Files tab to submit the worksheet. Select a brand in which you are familiar and/or are a loyal consumer (This will be the basis for future assignments).

4. BRM 353 Week 2 Product Brand Development Phase I (2 PPT) For more course tutorials visit www.uophelp.com BRM 353 Week 2 Product Brand Development Phase I Students will be working in their Learning Team as a development team, creating and developing their own brand/product throughout the remainder of the course. For the first phase of development: Identify the target market. Define the brand elements using the six building blocks discussed in the readings.

5. BRM 353 Week 3 Product Brand Development Phase II (2 Papers) For more course tutorials visit www.uophelp.com This Tutorial contains 2 Papers BRM 353 Week 3 Product/Brand Development: Phase II Continue development of your product or brand in your Learning Team. Research a brand that recently faced a crisis. For example: issues related to labor relations, competition, litigation, minimum wage, bankruptcy, financial constraints, generational marketing, etc. Examples of companies/brands that faced crises in the past few years and/or continue to face a branding crisis include but are not limited to the following:

6. BRM 353 Week 3 Product Life Cycle Analysis Paper (2 Papers) For more course tutorials visit www.uophelp.com This Tutorial contains 2 Papers BRM 353 Week 3 Product Life Cycle Analysis Paper Refer back to the brand chosen for the Week 1 assignment. In 700- to 1050-words: Identify where the brand is in the product/brand life cycle (introduction, growth, maturity, decline) and support your position with specific examples and research. Create a marketing strategy based on this position in the life-cycle: Identify appropriate marketing tools Assess challenges and opportunities as they relate to its niche competition and position in life cycle

7. BRM 353 Week 4 Boston Consulting Product Matrix (2 Papers) For more course tutorials visit www.uophelp.com This Tutorial contains 2 Papers BRM 353 Week 4 Boston Consulting Product Matrix Research the Boston Consulting Product Matrix. Imagine that you are a consultant within the industry. Prepare a 350- to 525-word implementation memo detailing how the Boston Consulting Product Matrix is used and how it should be applied to your team’s brand. Cite all sources according to APA formatting guidelines.

8. BRM 353 Week 4 Brand Audit Presentation For more course tutorials visit www.uophelp.com BRM 353 Week 4 Brand Audit Presentation Refer back to the brand chosen for the Week 1 assignment. Conduct a brand audit for the brand using the Rolex Brand Audit as a guide from Chapter 8. Create a 10- to 15-slide PowerPoint® presentation to deliver your brand audit. Include the following: Background Brand Inventory Brand Exploratory

9. BRM 353 Week 5 Brand and Product Management Scenario Analysis Paper (2 Papers) For more course tutorials visit www.uophelp.com This Tutorial contains 2 Papers BRM 353 Week 5 Brand and Product Management Scenario Analysis Paper Refer back to the brand chosen for the Week 1 assignment. Discuss each of the following questions in 175 to 350 words each: How is your brand marketed in different countries? Does it use a standardized or customized approach? Assess your brand’s global branding success against the Ten Commandments of Global Branding as provided in Figure 14.5 (Keller).

10. BRM 353 Week 5 Product Brand Development Phase III (2 PPT) For more course tutorials visit www.uophelp.com This Tutorial contains 2 Presentation BRM 353 Week 5 Product/Brand Development: Phase III Refer back to the brand created by the Team in Week 2. Prepare a 7- to 10-slide PowerPoint® presentation. Address the following: Identify a country or geographic region for global expansion for your product. Create a strategic marketing plan that:

11. BRM 353 Learn/uophelp.com For more course tutorials visit www.uophelp.com