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Alaska Airlines is looking to partner with the company to offer cheap flights to Asia. This will allow passengers to save on their travel. Alaska Airlines is looking to partner with the company to offer cheap flights to Asia. This will allow passengers to save on their travel costs and meet new friends.
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HongKongStartupGreaterBayAirlinesSlowsDownGrowthPlans1-800-687-6013HongKongStartupGreaterBayAirlinesSlowsDownGrowthPlans1-800-687-6013 ThisarticlediscussesGreaterBayAirlines,aHongKong-basedstartupwiththegoaltoprovidelow-costflightstounderservedregionsoftheworld.Theyhavehaltedgrowthplansduetolowdemand,andmanypotentialcustomersareunawareofthis.Thearticlealsodelvesintohowtheyareadaptingtheirmarketingstrategyinordertoincreasesales. HongKongStartupGreaterBayAirlinesSlowsDownGrowthPlans1-800-687-6013 HongKongstartupGreaterBayAirlineshasannouncedthatitisslowingdownitsgrowthplans,citing regulatoryuncertaintiesaroundtheHongKongSARwithcheapflightstoHongKong.
Theairlinehadoriginallyplannedtogrowitsfleetby20%peryeartoreach80aircraftby2021.However,itnowsaysthatitwillonlyaddsixaircraftoverthenexttwoyears.Theairlinealsosaysthatitwillfocusonexpandingitsbusinessbeyondpassengertransportandintofreighttransportandtourism.Theairlinehadoriginallyplannedtogrowitsfleetby20%peryeartoreach80aircraftby2021.However,itnowsaysthatitwillonlyaddsixaircraftoverthenexttwoyears.Theairlinealsosaysthatitwillfocusonexpandingitsbusinessbeyondpassengertransportandintofreighttransportandtourism. GreaterBayAirlinesfirststartedoperationsinAugust2018andofferedservicestomainlandChinafromHongKongInternationalAirport.IthassinceexpandeditsservicestoincludeflightstoTaiwan,Thailand,SouthKorea,Japan,andAustralia. Howcanoneeffectivelymanagethebrand'sgrowth? GreaterBayAirlines(GBX)isaHongKong-basedlow-costairlinethathasbeenstrugglingtokeepupwiththegrowthofestablishedcarriersintheregion. Theairlinehasannouncedthatitwillslowdownitsgrowthplansinordertobettermanageitsresources.GBXCEO,LawrenceLau,saidthattheairlineisstillprofitable,butitwantstofocusonimprovingitscustomerserviceandreducingitsoperatingcosts. Thisannouncementcomesatatimewhenseveralotherlow-costairlinesareexpandingrapidlyintheregion.GBX'sdecisiontoslowdownitsgrowthmaynotbeenoughtokeepitafloatinacompetitiveenvironment.ThemostrecentquartersawGBX'spassengernumbersgrowby3.2%tojustoveronemillion,butrevenuefellby22%toHK$3.13billion($362million).ItalsospentalotofitsprofitsonhiringstaffandpayingfortherentforthenewHangzhouhubthatithasbeenworkinghardtoopeninChina. Whatshouldthebrand'ssocialmediapresencelooklikeoneachplatform? 1.GreaterBayAirlinesshouldhaveapresenceonsocialmediaplatformssuchasFacebook,Twitter,andLinkedIn. 2.Thebrandshouldusedifferentpostsandtweetstoengagewithitsfollowersonamorepersonal level.
GreaterBayAirlinesshouldalsomakeuseofInstagramtomarketitsservicestoyoungercustomers.GreaterBayAirlinesshouldalsomakeuseofInstagramtomarketitsservicestoyoungercustomers. GreaterBayAirlinesshouldbeactiveonotherplatformsaswell,suchasPinterest,SnapchatandYoutube.5.GreaterBayAirlinesshouldalsohaveapresenceonitsownwebsite– sub-domainwww.greaterbayairlines.com6.ThebrandshoulduseFBAdstopromoteitsservices.1-3of3 Howwillsthischangeingrowthplansimpactcollaborationsandmarketing? GreaterBayAirlines,astartupbasedinHongKong,announcedthatitisslowingdownitsgrowthplans.Thecompanysaidthatitwillnolongerpartnerwithlargerairlinesandwillfocusonbuildingitsownfleet.Thischangeingrowthplansimpactscollaborationsandmarketingefforts,asthestartupnowhaslessneedtopartnerwithotherairlines. GreaterBayAirlineswasfoundedin2016bytwoentrepreneurswithbackgroundsinaviationandsoftwareengineering.ThecompanyisbasedoutofHongKongandofferslow-costflightsbetweenHongKongandseveralmainlandChinesecities.GreaterBayAirlineshaspartnershipswithseveralmajorairlines,includingChinaSouthernAirlinesandAirAsia.