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Survey Says: Consumers want Omega-3 Fish Oil

Survey Says: Consumers want Omega-3 Fish Oil. Corporate Profile. Omega Protein, Inc Headquarters- Houston, Texas. Omega Protein, Inc. Omega Protein is North America’s leading processor of marine protein and the world’s largest processor of fish oil.

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Survey Says: Consumers want Omega-3 Fish Oil

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  1. Survey Says: Consumers want Omega-3 Fish Oil

  2. Corporate Profile Omega Protein, Inc Headquarters- Houston, Texas

  3. Omega Protein, Inc. • Omega Protein is North America’s leading processor of marine protein and the world’s largest processor of fish oil. • Vertically integrated from catch through production of OmegaPure. • Omega Protein owns 40 fishing vessels and 38 spotter planes. • $19 million state-of-the-art fish oil refinery produces OmegaPure from menhaden caught in U.S. waters. • OmegaPure Technology and Innovation Center (OPTIC) established in 2006 for product development. • Publicly traded on the New York Stock Exchange (OME).

  4. Sustainability Omega Protein is committed to: • Protecting the menhaden population and never compromising the natural spawning cycle • Maintaining less than 1% by-catch • Working with the U.S. Department of Commerce, the Atlantic States Marine Fisheries Commission and the International Fishmeal and Fish Oil Organization • Omega Protein is certified sustainable by Friend of the Sea, an organization dedicated to preserving the marine habitat.

  5. OmegaPure Menhaden Oil ® • 1st to be directly approved by FDA as a GRAS • food ingredient • Odorless and taste-free • Not a genetically-modified food. • Made from a single species • Certified Kosher by the Orthodox Union • Non-Allergenic Other Delivery Systems Available Patent-pending combination of MeadowPure™ flaxseed and OmegaPure fish oil - containing all three forms of Omega 3 – ALA, EPA, and DHA OmegaBits are flavourful bits made from concentrated ingredients enhanced with OmegaPure menhaden fish oil- available in in sweet and savoury flavors

  6. Retail Sales of Omega-3 Enhanced Products Millions of Dollars * These numbers include ALA, EPA, and DHA Source: Packaged Facts: Omega-3 Foods and the U.S. Food and Beverage Market, March 2007

  7. EPA and DHA Win in Sales Projected Sales $1,276,000 $4,397,000 $1,495,000 $3,734,000 $1,531,000 $3,062,000 $2,426,000 $1,642,000 $1,685,000 $1,832,000 $1,610,000 $1,106,000 Source: “Omega Fatty Acids: Trends in the Worldwide Food and Beverage Markets, 2nd Edition. Packaged Facts. January 2009

  8. Consumer Attitudes Toward Fish Oil and Omega-3 Omega-3 fatty acids are the ONLY type of fat more consumers rate healthy than unhealthy. Source: IFIC Foundation Food and Health Survey: Consumer Attitudes Toward Food, Nutrition, and Health, International Food Information Council (IFIC) Foundation. 2008

  9. Nutritionally Desirable Nutrients • Source: 2007 HealthFocus Trend Report

  10. Strong Efforts to Consume Omega-3 and Fish Oil 48% of consumers surveyed are looking for omega-3 enhanced foods Strong Efforts To Consume 48% of consumers Source: FMI U.S. Consumer Report, 2008 and Gallup 2007 Study of Nutrition Knowledge and Consumption

  11. Expected Health Benefits of Omega-3 Internet users surveyed purchase omega-3 because they believe omega- 3 will have these health benefits. Source: Mintel/Greenfield Online 2008

  12. R&D Executives Pick Omega-3 for Formulations Top Ten Ingredients for Formulations Source: Prepared Foods 2006, 2007, 2008, Research and Development Exec Survey

  13. Consumers Choose to Purchase Omega-3 Enhanced Foods • Relying more on preventative health and diet practices • Expanding aging population • Rising health care costs leads to healthful foods • Lack of available pharmaceuticals • Growing concern about obesity and weight management • Increasing awareness and concerns about mental well-being • Better health and quality of life Source: “Omega Fatty Acids: Trends in the Worldwide Food and Beverage Markets, 2nd Edition. Packaged Facts. January 2009

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